START-RITE SHOES LAUNCHES EXCLUSIVE NSPCC COLLECTION

British children's footwear specialist, Start-Rite Shoes, launches an exclusive NSPCC collection as part of its year-long fundraising endeavours for the charity

Marking its 230th year, Start-Rite has activated a 12 month fundraising campaign in aid of the NSPCC, the UK's leading children’s charity, including the exciting launch of a bespoke NSPCC Shoe Collection with a donation made to the NSPCC for every pair sold. 

Inspired by the joy of childhood, the new NSPCC Shoe Collection introduces cheerful patterns and pops of colour across the range with each design playfully incorporating a signature 'rainbow' detail to unify the collection.

Kicking off this exclusive collection is the new ‘Rainbow’ canvas style shoe. Perfect for summertime play, these cool and lightweight canvas styles evoke a sense of adventure thanks to the beautifully hand-drawn design by Start-Rite’s in-house designer that captures sunshine, nature, and rainbows .

Keeping to the theme of the fundraising campaign, ‘Protecting their Future, One Step at a Time’, the canvas shoe is also vegan friendly and machine washable at 30 degrees, making it a perfect planet conscious shoe to support ethical clothing choices.

The new NSPCC collection is available online and through selected Start-Rite stockists. Expect a new look Chelsea boot and a special-edition slipper to be revealed later in the year. 

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Editors notes

Heritage British children's footwear company.