White Christmas opportunities

Mitchell & Brown unwraps a trio of white Christmas opportunities for retailers, with new White Series TVs featuring Freely.

Bolton, UK, December 9th 2025, Mitchell & Brown is inviting Britain’s electrical retailers to maximise their white Christmas sales this season, with the launch of three new White Series TVs that offer a rare and festive combination of features.

The White Series combines stylish white-cabinet televisions with Freely built in, delivering live, free-to-air broadcast TV over Wi-Fi without the need for an aerial. Arriving in time for peak gifting season, the new line gives retailers a rare product that meets the demand for a sleek, unobtrusive TV for the kitchen, conservatory or bedroom without the hassle of signal cables.

White-finish TVs have become increasingly scarce across the market in recent years, leaving a clear opportunity for retailers seeking décor-friendly second-room or lifestyle screens. Mitchell & Brown’s latest White Series fills that void with compact models in 24-inch and 32-inch sizes and a new 40-inch model to meet the demand of larger TVs (even in the kitchen!)

The integration of Freely elevates Mitchell & Brown’s seasonal white TV offering further this year. As one of the few white TVs in the UK to integrate Freely, whilst also providing aerial access where needed, Mitchell & Brown’s new models allow viewers to watch live TV entirely over Wi-Fi, without an aerial or satellite connection. That plug-and-play freedom means consumers can finally position a TV anywhere a Wi-Fi signal reaches around the home, from the kitchen countertop to the guest room, garden room or loft conversion. For retailers, this is a powerful in-store story and a compelling reason for consumers to add-on, upgrade or jump on that impulse Christmas gift.

Each model in the White Series also offers a full suite of catch-up and streaming apps, including BBC iPlayer, ITVX, Netflix, Prime Video, Disney+ and YouTube, ensuring the TVs deliver the complete small-screen smart-TV experience that customers now expect. HDMI and USB inputs support game consoles, soundbars and media players, making them ideal as both lifestyle TVs and compact family entertainment hubs.

True to Mitchell & Brown’s reputation for retailer-friendly, premium-quality products, these new White Series TVs are built with the brand’s hallmark attention to detail, including a proper central pedestal stand rather than the cheaper end-feet found on many value ranges. Every model is backed by the brand’s industry-leading 7-year guarantee as standard, which offers powerful reassurance for retailers looking to reduce post-Christmas returns and appeal to consumers who want a long-lasting investment rather than a disposable seasonal purchase.

The Mitchell & Brown White Series is available now from Mitchel & Brown direct. If you are not yet a Mitchell & Brown retailer, now is the time to offer your customers some unique white Christmas festive cheer. Get in touch to open an account

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Editors notes

Founded in 1996 by Jim Brown and his sons Matthew and Daniel, the TVD Group started from humble beginnings in a shop in Leigh and has now become a leading UK provider in audio visual solutions. Putting the customer at the heart of everything it does and offering unrivalled service and quality products has acted as a catalyst for growth, which has seen the group go from strength to strength.

In 2016, to celebrate the brand's 20th anniversary and pay tribute to their late father, the two brothers decided to develop their very own exclusive TV brand, names 'Mitchell & Brown' using their father's surname and Jim's mother's maiden name.

Built by Europe’s largest TV manufacturer, who design and manufacture TV’s for almost every major brand around the world, each television undergoes rigorous control processes and testing.

Mitchell & Brown TV sets come in various sizes, including LED TVs from 20” to 75” with build in features such as Freeview Play, Smart TV apps, 4K UHD, WIFI, Hotel Mode and DVD Combi.

The Mitchell & Brown TV range comes with an industry-leading 7-year warranty, so its products have a reputation for client satisfaction and reliability.