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Aviva joins forces with Ripe for specialist cycle insurance

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Read Time: 4 mins

Aviva is collaborating with Manchester-based insurtech Ripe, to offer a cycling insurance product that will allow Aviva customers to build policies to match their cycle insurance needs. 

Customers can access the product through the Aviva.co.uk site and the MyAviva customer portal, where they will be directed to Ripe’s Cycleplan brand. 

The specialist cycle insurance can provide cover for multiple bicycles and accessories, both at home and while out and about. 

Cycleplan also offers liability cover, to provide protection if riders accidentally injure someone or damage property while cycling. 

There are even a range of optional add-ons available, including legal expenses cover and loss of earnings insurance, in case the customer is injured while cycling and unable to work as a result. 

Cycleplan is one of the UK’s leading specialist cycling insurance brands with more than 25,000 policyholders. 

This is the first initiative where Aviva is promoting Ripe products to its customers since Ripe signed a five-year capacity deal with the UK’s largest general insurer in 2019.  

Owen Morris, Managing Director, Personal Lines*, Aviva said: “Through our partnership with Ripe and Cycleplan we can now offer a specialist insurtech solution in this growing sector.  
“Cycleplan is a well-known and trusted brand that will complement our wider home insurance offering. Its insurtech model means our customers will enjoy a fully mobile-enabled e-commerce experience and can get a quote in just a few clicks.” 
Paul Williams, CEO of Ripe, added: “We partnered with Aviva because of the exciting prospect of accessing their channels to distribute our products. We’re thrilled that Cycleplan is our first Ripe product on the Aviva website. Our next plan is to offer Cycleplan through the Aviva app.  
“It made sense to start with Cycleplan, given the recent boom in cycling. We’ve seen a huge demand for cycle insurance, increasing by 230 per cent since the first government lockdown last year. Moving forward, we hope to offer more Ripe products in the sport, leisure and business sectors to Aviva’s customers.”  

Ends

Editors notes

Notes to editors

*Subject to regulatory approval. 

About Aviva: 

  • For information on how Aviva is helping our people, customers and communities impacted by COVID-19 visit: www.aviva.com/covid-19-our-response/  
  • We exist to be with people when it really matters, throughout their lives – to help them make the most of life. We have been taking care of people for more than 320 years, in line with our purpose of being ‘with you today, for a better tomorrow’. 
  • In 2020, we paid £30.6 billion in claims and benefits to our customers.  
  • Aviva is invested in our people, our customers, our communities and our planet. In 2021, we announced our plan to become a Net Zero carbon emissions company by 2040, the most demanding target of any major insurance company in the world. This plan means Net Zero carbon emissions from our investments by 2040; setting out a clear pathway to get there with a cut of 25% in the carbon intensity of our investments by 2025 and of 60% by 2030; and Net Zero carbon emissions from our own operations and supply chain by 2030. Aviva has been leading this agenda for decades: Aviva was the first international insurer to go operationally carbon neutral in 2006 and we are champions of renewable energy and energy storage at our offices, allowing us to achieve our 2030 carbon reduction target (70% reduction on 2010 levels) 10 years early. Find out more about our climate goals at www.aviva.com/climate-goals and our sustainability ambition at www.aviva.com/sustainability
  • Aviva is a Living Wage and Living Hours employer and provides market-leading benefits for our people, including flexible working, paid carers leave and equal parental leave. Find out more at www.aviva.com/social-purpose  
  • We are focused on the UK, Ireland and Canada where we have leading market positions and significant potential. We will invest for growth in these markets. We will also transform our performance and improve our efficiency. Our transformation will be underpinned by managing our balance sheet prudently, reducing debt and increasing our financial resilience. 
  • Total group assets under management at Aviva group are £535 billion and our Solvency II capital surplus is £13.0 billion (FY20). Our shares are listed on the London Stock Exchange and we are a member of the FTSE 100 index. 
  • For more details on what we do, our business and how we help our customers, visit www.aviva.com/about-us   
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About Ripe Insurance 

Ripe Insurance is a market-leading Insurtech, delivering specialist insurance solutions through a next-generation platform. Based in Manchester, the company’s products include Golf Care, the UK’s number one golf insurance brand; Insure4Sport, which insures Personal Trainers, Fitness Instructors, Coaches, Teams and Players; Cycleplan, which insures all types of bikes including electric bikes and electric scooters; Gunplan, Insure4Music; Insure4Boats; Ripe Valuables, Ripe Small Business, Ripe Photography, Ripe Drones and Ripe Caravans. 

With a 70-strong team and in-house IT, digital marketing, call centre, analytics, and underwriting functions, Ripe handles over 250,000 policyholders across its product portfolio. Insurance Times Personal Lines Broker of the Year 2019 and 2020. 

Aviva Cycleplan image.jpeg

Aviva Cycleplan image.jpeg