Halfords announces Ripe's Cycleplan as insurance partner

Halfords offers insurance to cycle customers for the first time

Cycling services retailer Halfords has partnered with insurtech Ripe and its specialist cycling product Cycleplan to offer insurance to all of its cycle customers for the first time. 

The long-term partnership will see Halfords’ cycle customers given the option of free 14-day insurance with every bike purchase, protecting their new bike against theft and accidental damage. At the end of the free period, Cycleplan will offer an annual policy for Halford’s customers.

Anthony Caie, Halfords Director of B2B, Services & Financial Services, said: “We want to make sure customers have solutions for all of their needs, and are excited to provide an option for protecting their bikes against the risks they face. Cycleplan, as an innovative provider in the market, represents a great partner for Halfords with their comprehensive and flexible “build your own policy” model for cyclists.”

John Woosey, Founder and Managing Director of Ripe, added: “We are thrilled to partner with Halfords. With the recent boom in cycling and sadly a corresponding rise in bike thefts, we have seen more demand for cycle insurance than ever before. This partnership will offer Halfords’ customers peace of mind that their bicycles are protected.  

 “In addition to the insurance product, we will support the partnership with an integrated marketing campaign across the Halfords online, in-store and the customer service team touchpoints to promote the insurance offer. Ripe’s advanced tech platform and marketing agility will ensure that we deliver a slick customer journey and are quickly able to respond to any changing market demands.”  

The partnership will launch in May 2021. 

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Editors notes

About Halfords

Halfords is the UK's leading provider of motoring and cycling products and services. Customers shop at 750 Halfords stores and garages (trading as Halfords Autocentres) and have access to 120 mobile service vans (trading as Halfords Mobile Expert). Customers can also shop at halfords.com and tredz.co.uk for pick up at their local store or direct home delivery, as well as booking garage services online at halfords.com.

About Ripe Insurance 

Ripe Insurance is a market-leading Insurtech, delivering specialist insurance solutions through a next-generation platform. Based in Manchester, the company’s products include Golf Care, the UK’s number one golf insurance brand; Insure4Sport, which insures Personal Trainers, Fitness Instructors, Coaches, Teams and Players; Cycleplan, which insures all types of bikes including electric bikes and electric scooters; Gunplan, Insure4Music; Insure4Boats; Ripe Valuables, Ripe Small Business, Ripe Photography, Ripe Drones and Ripe Caravans.