Britain’s Favourite Air Fryer Brand, Tower, Announces New Models for 2021/2022

Britain’s favourite air fryer brand is leading the way in innovation for the category with all new designs for 2021/2022. Tower has sold over two million Vortx Air Fryers in the UK and Ireland – and there’s no sign of this slowing down.

Tower continues to invest in the biggest consumer trends. To stay ahead of the curve, Tower has been busy creating and developing brand new air fryer designs for its loyal consumers across the country.

The all-new air fryers have been crafted with Tower’s industry-leading Vortx air frying technology. Featuring rapid air circulation to cook food 30% faster than a conventional oven, with 99% less oil for the healthiest family mealtimes.

Expanding upon its existing offering, Tower understands the busy lives of its customers - that’s why the in-house design team has been working hard to pack all new air fryers full of exciting functionality and unique features to make the cooking experience easier for everyone.

Tower’s brand new Dual Basket Vortx Air Fryer with two 4.5 litre baskets, doubles the cooking capacity of a standard air fryer, complete with a smart finish function to enjoy contents from both baskets at the same time – perfect for busy family households.

Consumers can bring deliciously chargrilled food indoors without the fumes using the new 5 in 1 Air Fryer and Grill with Crisper - ideal for a rainy summer's day when you can’t get the barbecue out. Heat soars up to a sizzling 265°C to expertly sear, chargrill and crisp up your food, alongside a built-in probe that enables you to effortlessly achieve the perfectly cooked steak.

Following the success of the Xpress range, Tower is adding even more variety to mealtimes with the new 10-in-1 Xpress Pro Combi Digital Air Fryer Oven. Featuring a rotisserie, kebab skewers, chargrill plate and more, you can expertly grill succulent steaks and crisp off breaded chicken with ease. Oven mitts and a printed recipe book are also included, creating a complete Air Fryer package.

Tower's Xpress Air Fryer Oven range has received national commercial and critical praise. Good Housekeeping Institute approved the 5-in-1 Xpress Pro and the new 10-in-1 Xpress Pro Combo in a statement: “Tower’s Xpress Air Fryer Oven range offers varied functionality in a simple one stop appliance that yields great results.

With the 5-in-1 model, you can use it as an air fryer, rotisserie, dehydrator, as well as for baking and roasting. The 10-in-1 introduces even more ways to cook with accessories for chargrilling, toast, pizza and kebabs. We were particularly impressed with how the 10-in-1 cooked chicken skewers and left pleasing grill marks on our burgers.”

The brand has also introduced the new Vizion collection with a Digital Glass Basket Air Fryer, 1.6L Soup Maker, as well as a 7L Digital Air Fryer & 7L Manual Air Fryer. Both Air Fryers are complete with a Vizion viewing window that shows when your food is cooked to save time and energy – so you can always cook with clarity. 

Be the first to see the new air fryers at Tower's showcase at Exclusively (Stand EH402). Browse the full Vortx range at rkwltd.com.

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Editors notes

Tower is the flagship own brand for RKW, Europe’s leading distributor of small domestic appliances (SDA) and housewares products, and a trading division of Sutton Venture Group (SVG). With a 30-plus year pedigree in successfully developing and distributing top brands and products and a group turnover of £100m+, RKW designs and manufactures for its owned and licensed portfolio of brands. As well as Tower, this includes Black + Decker, Morphy Richards, Akai and Carmen and RKW distributes for leading brands including Breville, Russell Hobbs, Swan, Hoover, SMEG, Lavazza and The Funky Appliance Company. In 2020, RKW acquired the award-winning online retail brand Andrew James.