New Tower Cooling Ranges Breathe Style into Summer 2021

Tower releases new stylish and practical cooling products to prepare for summer demand

With warmer temperatures fast approaching, the demand for cooling appliances begins to sky rocket. Tower has taken an innovative approach on expanding seasonal merchandise by creating new cooling products for its design-led collections, Cavaletto and Scandi.

Throughout history, fans have been a necessity through all cultures, even going as far back as the Egyptians compelling slaves to cool them using large lotus leaves. Fast-forward to the present day, electrical fans have since been developed, becoming increasingly popular especially during summer months, although not pleasing to the eye and solely focusing on functionality.

Tower’s ingenuity has led to the creation of cooling products that are both practical and stylish in its superior Cavaletto and Scandi collections. Consumers now have the opportunity to have all home and kitchen appliances to coordinate for a sleek, minimalistic touch.

Originating from innovative Scandinavian design that emerged during the 20th century, Tower has cultivated the Scandi cooling range that emphasises simplicity with every item serving a purpose. Its minimalism is aesthetically pleasing, saving on valuable space without sacrificing beauty. Its neutral tones and pale colours with soft, wooden accents fashion a harmonious atmosphere, bringing nature to homes.

The Cavaletto cooling products are led by trend-driven colour combinations, presenting contemporary design that adds personality. The collection’s timeless elegance will revamp any room with its alluring rose gold accents and matte finish. Integrating aesthetics to fans is advantageous against competitors, putting Tower at the forefront of the market for powerful and attractive cooling options.

With new pedestal, tower, desk and floor fans, Tower has intelligently created fans that perform as well as they look, keeping consumers comfortable in hotter climates. The fans are packed with powerful airflow and efficient air circulation with automatic oscillation, targeting all areas of stuffy rooms to create a more bearable temperature.

Granting consumers with a wide selection of fans for clever cooling solutions, Tower has developed the Velocity fan in classic chrome and copper colourways that add to traditional settings.

New cooling additions to the Presto range allows Tower to keep up with seasonable demand for budget-friendly and strong-performing products, offering consumers affordable alternatives to premium designs.

Tower’s continued developments within the housewares and SDA world shows its dedication to innovation in the industry, continuing to be a market leader that designs products for a wider range of consumers. Explore the new, sophisticated Tower cooling range now at rkwltd.com. 

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Editors notes

Tower is the flagship own brand for RKW, Europe’s leading distributor of small domestic appliances (SDA) and housewares products, and a trading division of Sutton Venture Group (SVG). With a 30-plus year pedigree in successfully developing and distributing top brands and products and a group turnover of £100m+, RKW designs and manufactures for its owned and licensed portfolio of brands. As well as Tower, this includes Black + Decker, Morphy Richards, Akai and Carmen and RKW distributes for leading brands including Breville, Russell Hobbs, Swan, Hoover, SMEG, Lavazza and The Funky Appliance Company. In 2020, RKW acquired the award-winning online retail brand Andrew James.