RKW Partners with Celly to Distribute its Leading Smartphone Accessories in the UK

Celly - one of the Italian leading brands in the mobile phone accessories market and part of the Esprinet Group - brings its market-leading mobile phone accessories to the UK in partnership with RKW.

Leading housewares and SDA manufacturer and distributor, RKW Ltd, has announced its distributor partnership with the Celly brand, bringing innovative design and premium quality products to the mobile phone accessories market in the UK.

RKW’s partnership with Celly expands its technology offering, alongside existing relationships with leading brands such as Akai, ViewQuest and iTek. With more than 20 years’ experience and over 1000 SKUs in its portfolio, Celly delivers its expertise through trendy accessories for smart phones, smart working, outdoors, in-car and more.

Today, Celly sits luxuriously within the Esprinet Group, which is the number one technology distributor in Italy, Spain and Portugal with a turnover of over €4.5 billion in 2020. Already operating in over 40 countries across Europe, Asia and Africa, Celly’s success continues with RKW – that thanks to its unique network of partnerships with leading UK retailers represents the ideal partner to put Celly’s products right in front of UK consumers.

Italian design is at the heart and soul of Celly’s products, featuring splashes of bold colour and contemporary flair, all combined with high-quality materials that make this brand one of the leading players in the market. With this approach in mind, in 2019 Celly worked with a Pantone- licensed manufacturer and started distributing Pantone-licensed tech accessories. The Pantone name is well-known in the fashion, product, graphic design and lifestyle-oriented industries.

Celly’s vibrant Pantone-licensed collection brings everyday technology to life by infusing daily life with intentional colour, helping customers stay connected in their day-to-day lives. It offers a vast range of audio, charge and utility products that uniquely celebrate a modern design aesthetic and bold use of colour. From Bluetooth headphones and speakers, to wired and wireless earphones, all coated in bright Pantone colours, the audio range by Celly tops the collection with beautifully sleek essentials to make every day sound better without compromising on style.

Already housing products for over 40 of the UK’s biggest brands, this partnership is one of many in RKW’s journey to become an all-encompassing supplier for the home. With recent expansion in its increasingly popular Tower brand across the SDA and houseware divisions, alongside welcoming exciting new brands on board, RKW continues to invest in the latest consumer brands for its ever-increasing portfolio.

The Celly range joins the wealth of premium products on the RKW website, alongside the renowned Tower, Carmen and Warmlite brands. All Celly and Pantone licensed products are now available online at rkwltd.com and on the main UK e-tailers.

Ends

Editors notes

About RKW

RKW has a 30-plus year pedigree in successfully developing and distributing top brands and products with a group turnover of £100m+. It is Europe's leading manufacturer and distributor of small domestic appliances (SDA) and housewares products for its owned and licensed portfolio of brands. As well as Tower, Black + Decker, Morphy Richards, Akai and Carmen and RKW distributes for leading brands including Breville, Russell Hobbs, Swan, Hoover and new partnerships with SMEG, Lavazza and The Funky Appliance Company. In 2020, RKW acquired the award-winning online retail brand Andrew James

About Celly

Celly is specialized in the production and distribution of high quality accessories for smartphones, tablets and laptops. In a world where technologies have become essential tools of communication and connection in our everyday life, Celly designs accessories that can help people amplify the potential of the electronic devices they use every day. Its accessories are meant to enhance people’s mobile life, in every moment of the day: at home, at the office, while travelling, in their free time.

It was founded in Milan in 1998 and today, with more than 20 years of experience, is a company with an international presence in more than 40 countries. Celly is a brand owned by Esprinet Group, the technology distribution leader in Italy and Spain and among the first five across Europe.