RKW Returns to The Exclusively Show with Brand New Products for 2021/2022

Leading housewares and SDA manufacturer and distributor, RKW Ltd, is attending Exclusively this year, and will be bringing with it its flagship brand Tower as well as major licensed and distribution brands BLACK+DECKER, Smeg, Lavazza, The Funky Appliance Company, Russell Hobbs, Emma Bridgewater and Laura Ashley.

RKW is always ahead of the curve, developing and designing the latest, innovative products for consumers across the globe. It’s never been more important to adapt to a changing world, and that’s why RKW continues to develop exciting new partnerships, explore new innovations in tech and introduce new colour trends to the market by working with leading trend forecasting companies.

Tower Stand (EH402)

Tower has experienced exponential growth over the past 18 months, becoming one of the fastest-growing brands in the SDA market. The brand continues to build upon its impressive 100-year history, providing homes with innovative housewares, cookware, kitchenware and more in must-have designs and colourways. Tower’s success stems from its ability to design and develop intuitive products with the consumer in mind, mastering on-trend colours and pioneering coordinated collections.

Collections

Following the success of its coordinated kitchen collections across SDA and housewares, Tower is set to release brand new on-trend colourways within its Cavaletto, Empire, Scandi and Glitz ranges in 2022. This will add to Tower’s already much-loved stylish designs that grace consumers’ kitchen countertops, with further expansion of the brand into new collections that offer a style to suit everyone. The exclusive, Parisian-inspired Belle range will be on display at the show alongside never-before-seen collections.

Air Fryers

Britain’s favourite air fryer brand is leading the way in innovation for the category with all new designs for 2021/2022. Tower has sold over two million Vortx Air Fryers in the UK and Ireland – and there’s no sign of this slowing down.

Tower understands the busy lives of its customers – and that’s why the in-house design and development teams have been working hard to pack all new air fryers full of exciting functionality and unique features to make the cooking experience easier for everyone.

Crafted with Tower’s industry-leading Vortx air frying technology, the brand new Dual Basket Air Fryer doubles the cooking capacity and halves the cooking time, making it perfect for busy family households.

Alongside this will be the Vortx Xpress Pro Combi 10-in-1 Digital Air Fryer, expanding upon the success of its best-selling 5-in-1 Rotisserie model.

Tower's Xpress Air Fryer Oven range has received national commercial and critical praise. Good Housekeeping Institute approved the 5-in-1 Xpress Pro and the new 10-in-1 Xpress Pro Combo in a statement: “Tower’s Xpress Air Fryer Oven range offers varied functionality in a simple one stop appliance that yields great results.

With the 5-in-1 model, you can use it as an air fryer, rotisserie, dehydrator, as well as for baking and roasting. The 10-in-1 introduces even more ways to cook with accessories for chargrilling, toast, pizza and kebabs. We were particularly impressed with how the 10-in-1 cooked chicken skewers and left pleasing grill marks on our burgers.”

Get a first look at all of Tower’s never-before-seen air fryers at stand EH402.

Cookware

A recent YouGov survey sees Britain reconnecting with cooking, with 73% of respondents saying they had enjoyed cooking over the last turbulent 18 months in the pandemic. To help consumers keep up with home cooking and baking with the family, Tower has launched key new cookware lines over lockdown.

The Freedom collection will be making its Exclusively debut, offering removable handles and a space-saving design for greater flexibility in the kitchen. Precision is another fantastic cookware range which released during lockdown and will make an appearance at the event. This premium range takes care of all household cooking and baking needs, benefitting from its durable forged design and practical non-stick properties for ultimate control in the kitchen.

Barbary & Oak

Expanding upon its ever-growing portfolio, Tower introduced a premium housewares brand, Barbary & Oak, featuring an innovative collection of stylish tableware. Inspired by fashion, entertaining and design trends from around the world, the Barbary & Oak lifestyle brand brings a taste of aspirational living to the home.

Tower will be showcasing artisan tableware sets and the new Foundry Cast Iron cookware coated in stylish yet bold colourways of Bordeaux Red and Limoges Blue, showing off its designs which are made to delight and inspire. Real ‘fashion for your home’, each product is designed to be taken straight from the oven to the table for instant serving – bringing enviable style to the home without compromising on functionality.

RKW Stand (EH456)

Showcasing some of the hottest brands in its portfolio, award-winning RKW will have a separate stand featuring Smeg, Lavazza, The Funky Appliance Company, with exclusive collaborations including Laura Ashley x ViewQuest and Emma Bridgewater x Russell Hobbs. A surprise new category from BLACK+DECKER will be unveiled at this year’s show, expanding from its success in the floorcare, heating and cooling categories.

Join RKW at stand EH402 for the latest in Tower innovations and EH456 for new products from its distribution brands. Register now for a free visitor pass via Exclusively's official website.

Ends

Editors notes

Tower is the flagship own brand for RKW, Europe’s leading distributor of small domestic appliances (SDA) and housewares products, and a trading division of Sutton Venture Group (SVG). With a 30-plus year pedigree in successfully developing and distributing top brands and products and a group turnover of £100m+, RKW designs and manufactures for its owned and licensed portfolio of brands. As well as Tower, this includes Black + Decker, Morphy Richards, Akai and Carmen and RKW distributes for leading brands including Breville, Russell Hobbs, Swan, Hoover, SMEG, Lavazza and The Funky Appliance Company. In 2020, RKW acquired the award-winning online retail brand Andrew James.