Tower Adds Fresh New Food Prep Products to its Popular Cavaletto Collection

Since its highly-anticipated release in 2020, the Cavaletto range has been a strong consumer favourite in the housewares and SDA markets. Tower continues to invest in the successful collection, bringing on-trend, minimalistic design to homes across the UK with its new addition of food preparation products due for release in July.

The Cavaletto food preparation expansion prepares the Tower brand for a surge of consumer demand in a post-lockdown landscape. A recent YouGov survey sees Britain reconnecting with cooking, with 73% of respondents saying they’ve enjoyed cooking over the last turbulent twelve months in lockdown. And, a whopping 91% want to cook as much or more when restrictions do finally ease here in the UK.

Tower’s new Cavaletto additions combine premium functionality with sleek minimalistic design, made for fitness foodies, meal preppers and family cooks – catering for all consumer types while fulfilling their food prep needs for home cooking. The range includes a Glass Chopper, Hand Mixer, Personal Blender and Stick Blender, all presented in the signature Cavaletto colourways.

Following the first lockdown due to COVID-19, 75% of UK consumers said they were planning home improvements over the next twelve months – and there’s no sign of this slowing down.

The Cavaletto range reinvents the home without the time and cost of remodeling, offering products from kitchen appliances and breakfast storage, to espresso machines and more recently, its stylish heating and cooling solutions.

Its on-trend design is splashed across Instagram, where users proudly share their Cavaletto-filled homes. Mood lifting marshmallow pink coats kitchen counters with pops of pastel colour; midnight blue adds a touch of sophistication with richly-tinted aesthetics; whilst modern blacks and greys seamlessly elevate the look of its SDA line-up. All colour choices feature iconic rose gold accents for an elegant finish.

Tower continues to invest in this consumer favourite collection with expansive plans for the future, venturing even further into premium lifestyle products that incorporate unmatched timeless Cavaletto charm with collectable appeal.

The Cavaletto Food Preparation range joins the wealth of successful Tower products on the RKW website this July, alongside its renowned Rose Gold, Terrazzo and Empire collections. 

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Editors notes

Tower is the flagship own brand for RKW, Europe’s leading distributor of small domestic appliances (SDA) and housewares products, and a trading division of Sutton Venture Group (SVG). With a 30-plus year pedigree in successfully developing and distributing top brands and products and a group turnover of £100m+, RKW designs and manufactures for its owned and licensed portfolio of brands. As well as Tower, this includes Black + Decker, Morphy Richards, Akai and Carmen and RKW distributes for leading brands including Breville, Russell Hobbs, Swan, Hoover, SMEG, Lavazza and The Funky Appliance Company. In 2020, RKW acquired the award-winning online retail brand Andrew James.