Tower Brings Parisian Elegance to SDAs and Housewares in New Belle Collection

Tower has expanded its quality constructed products and exclusive designs with its upcoming Belle collection. The gracefully styled Belle range launches in July, boasting Parisian elegance and a taste of France that can be accomplished in any kitchen.

Consisting of a kettle, toaster, bread bin, mug tree and towel pole set, as well as three coordinating canisters that are perfect for storing tea, coffee and sugar, the Belle collection will give any styled kitchen a new lease of life.

The design uses innovative flair to accentuate a modern but timeless look. Crafted in an enchanting curved shape with a contemporary colour palette, the unique Parisian design comes in classic black and grey colours which are harmonious in most current kitchens. For added visual appeal, Belle products also come in a sophisticated vintage blue colour that’s currently on trend and approved by WGSN.

During the COVID-19 pandemic, many consumers have fallen to redecorating their houses after saving money from unspent holidays and other restricted activities only enhanced Tower’s will to create quirky styled appliances. As lockdown restrictions begin to ease, the demand is expected to surge as up to 28% of UK customers have pushed decorative plans aside due to financial worries.

Over recent years, the UK has seen an explosive increase in homeowners, influencing Tower’s efforts to develop new products and collections to keep with modern trends. Even with this escalation, the amount of private and social renters remains high due to renter’s contracts being short, increasing the demand for flexible and essential items.

A mixture of Tower quality and minimalist design, it’s guaranteed Tower will fulfill expectations to apply flexibility in its collections, striving for unique appliances for varying tastes. Furthermore, homewares have become an increasingly popular gift. Ranging from birthdays, Christmas and for weddings, domestic appliances are now at the forefront for presents providing expansion in the current market for attractive and current styles.

Effortless beauty is captured in the new Belle collection, emphasising Tower’s growth in the market. Belle is due to arrive in stock in July, now available to browse at rkwltd.com.

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Editors notes

Tower is the flagship own brand for RKW, Europe’s leading distributor of small domestic appliances (SDA) and housewares products, and a trading division of Sutton Venture Group (SVG). With a 30-plus year pedigree in successfully developing and distributing top brands and products and a group turnover of £100m+, RKW designs and manufactures for its owned and licensed portfolio of brands. As well as Tower, this includes Black + Decker, Morphy Richards, Akai and Carmen and RKW distributes for leading brands including Breville, Russell Hobbs, Swan, Hoover, SMEG, Lavazza and The Funky Appliance Company. In 2020, RKW acquired the award-winning online retail brand Andrew James.