Tower Grows its Barbary & Oak Lifestyle Brand with Foundry Cast Iron Cookware

A pioneering brand bringing fashion to the home

Following a successful year in 2020 within the SDA and housewares industry, Tower is seeking to continue its exponential growth throughout 2021 with a brand new category under the Barbary & Oak brand, Foundry. Bringing aspirational living to the home, the Foundry collection introduces robust and premium cast iron cookware to the Tower brand.

Simon Oliver, Housewares Sales Director at RKW Ltd described the new lifestyle brand as “fashion for your home,” with the new Foundry products available in two beautiful and bold colourways – Bordeaux Red and Limoges Blue. “At RKW, we believe every home should encompass design which makes you feel good, which is why we are committed to offering quality collections that inspire and delight.”

The Foundry collection is an aspirational range of products that are functional as cookware without compromising its beauty on the table, meaning the dishes can be taken straight from the oven to the table for serving. Foundry products include cast iron casserole dishes in round, shallow and oval shapes and in a variety sizes, fry and grill pans and oven dishes.

Barbary & Oak’s premium styled cookware is crafted from highly-durable cast iron with impeccable heat retention, perfect for keeping meals warm for longer when taken from the oven to the table. One of the added benefits cast iron has is also its ability to keep food cold, so a chilled dish is an ideal cold food server on a hot day. Built to last, the Foundry cast iron collection can be used on all hob types, as well as being induction compatible, and can be used under the grill and in the oven up to 260 °C – super versatile and multi-functional!

After the outbreak of COVID-19, demand for housewares has continued to soar due to more consumers cooking and baking at home. According to Mintel’s latest Cookware report, within weeks of the National Lockdown announcement, 55% of consumers had done more cooking than ever before, having taken it upon themselves to create beautiful dishes during unprecedented times. Further to this, an additional 28% of consumers have started to bake more since the coronavirus outbreak.

With COVID restrictions starting to ease, postponed celebrations such as weddings will be back in force and what better way to treat newlyweds than with beautiful cast iron cookware. 68% of consumers believe that tableware and cookware make a great gift – the iconic and versatile Foundry pieces are suitably premium gift ideas which bring enviable style to the home.

With these statistics in mind, Tower is determined to keep consumer demand strong post-lockdown – marvel and explore the divine new Foundry by Barbary & Oak range at rkwltd.com.

Barbary & Oak – design that excites and inspires. 

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Editors notes

Tower is the flagship own brand for RKW, Europe’s leading distributor of small domestic appliances (SDA) and housewares products, and a trading division of Sutton Venture Group (SVG). With a 30-plus year pedigree in successfully developing and distributing top brands and products and a group turnover of £100m+, RKW designs and manufactures for its owned and licensed portfolio of brands. As well as Tower, this includes Black + Decker, Morphy Richards, Akai and Carmen and RKW distributes for leading brands including Breville, Russell Hobbs, Swan, Hoover, SMEG, Lavazza and The Funky Appliance Company. In 2020, RKW acquired the award-winning online retail brand Andrew James.