Tower Introduces Home Utility Products to its Successful Rose Gold Collection

Rose Gold range grows with new home cleaning products for Spring 2021

Following substantial success in housewares and SDAs, Tower is expanding its iconic Rose Gold range with new additions for Spring 2021. Home Utility products complete the brand’s comprehensive rose gold home accessory collection, offering stylish and practical cleaning solutions to elevate the average home.

From colour trend to pop culture phenomenon, rose gold first rose to popularity on the jewellery scene during 2012 before dominating the fashion, technology and motoring industries as the mainstream must-have colour. Rose gold is renowned for its warm, soothing characteristics and photogenic qualities, making it the perfect colour choice for consumer housewares and SDAs.

As a pioneer in product development, Tower quickly recognised the colour’s increasing appeal in commercial products, becoming the first brand to bring rose gold housewares into the UK market. The colour has since been incorporated into a wealth of its innovative designs, leading to unprecedented market growth and new category expansions.

The latest addition introduces practical all-in-one cleaning sets, spray mops, spin mops and pop-up laundry baskets, all complete with lustrous rose gold accents to help tackle the housework in style. Featuring space-saving designs and multi-use products to meet consumer demand, Tower’s Home Utility expansion provides convenient cleaning solutions without compromising on appearance.

Complete with all of the essentials for a tidy home, the rose gold cleaning set comes with a kitchen broom, sweeping brush, scrub brush and dish brush to effortlessly remove tough stains and clean dried-on dirt. A practical alternative to traditional equipment, the all-in-one cleaning set comes with interchangeable mop head, microfibre and angled broom attachments for a deeper clean, as well as a wall-mounted holder to easily store the accessories after use.

For cleaning hard floors, the round head spray mop provides unmatched maneuverability around furniture and features a split microfibre head to pick up smaller dust and dirt particles. It also comes with an easy glide flat mop attachment for quick cleaning on the go, as well as a double action window cleaning attachment for a clean, streak-free finish on windows, tiles and shower screens.

The spin mop uses a dual action spin mechanism to clean and wring the mop in one motion without compromising the water capacity. Its flip up head seamlessly moves around skirting boards and hard-to-reach corners for an exceptional all-round clean. It includes a compact bucket with carry handle to easily take care of the cleaning in each room.

Both convenient and an eco-friendly alternative to disposable items, the rose gold spray mops and spin mops are packaged with machine-washable microfibre pads – these can be washed and reused to save on costly refills and help protect the environment.

Home Utility arrives Spring 2021, joining a selection of sophisticated products already available in the Rose Gold collection with luxury knife sets, cookware sets, clothes airers, wall clocks, toasters, microwaves, kettles, air fryers and more. With growing success and commercial praise, Tower continues to champion its rose gold products and find new ways to innovate with the colour.

Explore the Rose Gold utility expansion at rkwltd.com.

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Editors notes

Tower is the flagship own brand for RKW, Europe’s leading distributor of small domestic appliances (SDA) and housewares products, and a trading division of Sutton Venture Group (SVG). With a 30-plus year pedigree in successfully developing and distributing top brands and products and a group turnover of £100m+, RKW designs and manufactures for its owned and licensed portfolio of brands. As well as Tower, this includes Black + Decker, Morphy Richards, Akai and Carmen and RKW distributes for leading brands including Breville, Russell Hobbs, Swan, Hoover, SMEG, Lavazza and The Funky Appliance Company. In 2020, RKW acquired the award-winning online retail brand Andrew James.