Tower Reveals New Renaissance Range for September

The rebirth of classical design combined in modern day interiors shows Tower’s innovative approach to the current market

Tower is one of the fastest-growing brands in the SDA market, continuing to sustain its ingenuity with the introduction of its new Renaissance collection, releasing September 2021. Integrating an antiquity edge to modern style, this new collection will transform kitchens with its timeless design.

Tower’s exponential growth throughout the uncertain times of 2020 lockdown never stopped the creation of new products that reflect current consumer trends.

Naming the collection Renaissance is of great significance, a period during European civilization during the 15th and 16th century characterised due to the increased interest in classic values. Tower has replicated just that within its Renaissance range through product development teams that focus on trend forecasts, presenting products for all consumers to adore.

New SDAs introduced consist of a 4-slice toaster and kettle. The carefully thought concept of a monochrome palette of grey and black with a temperature gauge and browning gauge elevates the vintage style with a unique modern twist, making each product a statement piece on every kitchen countertop.

Coordinating housewares including storage canisters, a bread bin, towel pole and mug tree set complete the retro-styled Renaissance range.

Tower has continued its efforts in creating innovative products throughout its collections evidently shown by launching matching kitchen appliances with its pioneering Rose Gold collection. Being the first to introduce Rose Gold housewares to the current UK market only emphasises Tower’s persistence in product development.

The quaint Renaissance collection was first unveiled at the Exclusively Show alongside new trend-driven colourways for the best-selling Tower collections. A determined focus on product development incorporated with market trends will be Tower’s goal throughout 2022, creating designs that will stand the test of time.

Discover the Renaissance collection at rkwltd.com.

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Editors notes

Tower is the flagship own brand for RKW, Europe’s leading distributor of small domestic appliances (SDA) and housewares products, and a trading division of Sutton Venture Group (SVG). With a 30-plus year pedigree in successfully developing and distributing top brands and products and a group turnover of £100m+, RKW designs and manufactures for its owned and licensed portfolio of brands. As well as Tower, this includes Black + Decker, Morphy Richards, Akai and Carmen and RKW distributes for leading brands including Breville, Russell Hobbs, Swan, Hoover, SMEG, Lavazza and The Funky Appliance Company. In 2020, RKW acquired the award-winning online retail brand Andrew James.