Tower Ventures into Outdoor Travel and Dining Products with Coast & Country

Carpe diem with the new Coast & Country collection, available now at RKW

Tower takes its innovative design and excellent quality to the great outdoors with its new product range release, Coast & Country by Tower. Welcoming in a premium collection of outdoor living and leisure products, Coast & Country aims to simplify the modern-day staycation and breathe new life into a socially-distanced summer.

Comprising of three distinct categories: Heritage Picnic Collection, Heritage Wicker Picnic Baskets and Fresco Outdoor Serveware, Coast & Country provides the quintessential travel gear and serveware needed for a quality family outing or al fresco dining experience. Built for experienced explorers, occasional travellers and back garden entertainers alike, this collection contains something for everyone.

Continuing to evolve alongside its cultural climate, Tower recognises the UK population’s increasing desire to travel and spend time connecting with loved ones during the Covid-19 pandemic. Outdoor activity is a natural way to escape the stresses of modern-day living and is starting to prove safer in social scenarios.

As national lockdown restrictions begin to lift with outdoor recreation, Tower wants its customers to get the most out of their socially-distanced gatherings – responsibly embracing and enjoying their newly-regained freedoms with its Coast & Country products.

“I’m proud to announce the launch of our new Coast & Country range by Tower which is an exciting addition to our product portfolio,” said Lee Savill, Business Development Manager at RKW. “The response so far has been fantastic and we are already working on expanding the range for next season.”

Available now within Coast & Country, the Heritage Picnic Collection combines timeless heritage fashion with practical and accessible design. All Heritage bags are lined with an advanced PEVA-insulated interior to keep sandwiches, salads and beverages fresh, chilled and ready to serve hours after being packed inside.

The Filled Picnic Bag equips its explorers with ample storage space, drink pockets, plastic tableware, cotton napkins and a bottle opener for an uncomplicated picnic experience. The Family-Sized Foldable Bag packs a larger storage capacity with an EVA lid to transform the bag into a small table, offering the ultimate dining solution for a family camping trip.

Heritage Wicker Baskets are perfect for those with more traditional tastes, available across sophisticated hamper designs with three different size options to suit couples, small gatherings and large families. The baskets contain all of the essential items, all neatly packed inside for an unforgettable family day-out with cutlery, ceramic plates, plastic wine glasses, salt & pepper shakers and a bottle opener included.

Al fresco dining is made simple, safe and responsible with the Fresco Outdoor Serveware. It includes a selection of dinner sets, drinking glasses, serving bowls and pitchers – all created from sustainable, eco-friendly materials such as reusable plastic and bamboo fibres. These products can be washed and reused, remaining kinder to the planet than one-use disposable food and drink solutions.

Tower continues to lead the way in product innovation with the introduction of its Coast & Country collection. With further growth expected this year, there are plans to expand the collection with exciting new products to enjoy more time in the great outdoors.

Explore the new Coast & Country range at rkwltd.com now.

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Editors notes

Tower is the flagship own brand for RKW, Europe’s leading distributor of small domestic appliances (SDA) and housewares products, and a trading division of Sutton Venture Group (SVG). With a 30-plus year pedigree in successfully developing and distributing top brands and products and a group turnover of £100m+, RKW designs and manufactures for its owned and licensed portfolio of brands. As well as Tower, this includes Black + Decker, Morphy Richards, Akai and Carmen and RKW distributes for leading brands including Breville, Russell Hobbs, Swan, Hoover, SMEG, Lavazza and The Funky Appliance Company. In 2020, RKW acquired the award-winning online retail brand Andrew James.