Savoir Beds installs Focus SB Prism in Shanghai showroom VIP rooms

Offering the world’s most luxurious sleeping systems, Savoir Beds is to install the Focus SB Prism clear acrylic switch plate into the walls of bespoke interior room sets specifically for VIP customers visiting its prestigious Shanghai showroom - East Sussex, United Kingdom, 2019-02-05

The preferred electrical accessories brand choice for Savoir Beds in Shanghai, whose legendary beds were first created for The Savoy Hotel in London in 1905, Focus SB’s Prism plate looks set to add discreet, attractive functionality to the renowned British bed brand’s exquisite room set displays showcasing its luxurious tailor made beds to a VIP clientele.

Established in the UK and internationally for 40 years, luxury British brand Focus SB debuted in China in Autumn 2017, heralding an historic achievement for the company as it became the first and only British and European manufacturer in its industry licensed to develop, manufacture and export electrical wiring accessories to mainland China; enabling the Sussex-based precision electrical engineering production facility to supply British-made products into China’s multi-million dollar high-end residential and hospitality construction marketplace.

Enthusiastically received by the design and construction marketplace, Focus SB officially launched its high quality, custom precision finished products at selected influential events including the 26th China (Beijing) International Building Decoration & Materials Expo, Expo Build China 2017 and 2018, showcasing the luxury electrical wiring accessories manufacturer for the very first time to audiences in China’s Beijing and Shanghai design districts and luxury construction industry. This led to the company’s beautifully finished products being specified for the award winning MGM Cotai in Macau, known as the ‘jewellery box’.

Following Focus SB’s successful brand launch at the Grand Hyatt in Shanghai earlier this year, the company opened five showroom locations across China and Hong Kong. Focus SB’s flagship showroom is located in the iconic Jin Mao Tower in Shanghai, which is used exclusively to showcase the luxury British electrical accessories brand and its products. The company boasts an additional two showrooms in Beijing, one in Hangzhou as well as one in Hong Kong.

Duncan Ray, Focus SB’s Supply Chain & NPI manager, comments: “We are delighted to be collaborating on these stunning VIP showrooms in Shanghai, Focus SB is a natural fit with iconic historic British manufacturers such as Savoir Beds.”

Prism is available across Focus SB’s extensive China, UK and international collection of high quality electrical wiring accessories. For further information about the company’s China premium electrical wiring accessories collection please visit Focus SB.

Please visit Savoir Beds to discover more about the company’s luxury sleeping systems.

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Editors notes

Focus SB® is an award winning innovative British manufacturer renowned for the design, development and specialist hand finishing of premium electrical wiring accessories, blending traditional artisan techniques with the latest technology; specified for world class hospitality and leisure resorts, prime residential developments, heritage buildings, royal residences, superyachts and commercial projects both domestically and internationally.

Focus SB made history in its industry in 2017 when the company became the first and only British and European manufacturer to gain CQC factory accreditation to supply and sell wiring accessories directly from Europe to mainland China, also gaining full CCC licence for all of its products for the Chinese marketplace.

The company’s specialist capabilities include electrical accessory design, development and testing; bespoke metal plate design and manufacture; specialist metal finishing and complex supply chain project management. Focus SB commenced trading in 1979 and exports to Asia, the Middle East, Malta and West Africa. Projects include Aspen at Consort Place, Twenty Grosvenor Square, Belmond Cadogan Hotel, Corinthia London, Royal Lancaster London, Chelsea Barracks, No.1 Grosvenor Square, The Glebe, Hampton Court Palace, Windsor Castle, The Londoner Macao and Pudong Airport Satellite Terminal VIP lounges.

Focus SB is committed to reducing its carbon footprint by taking all appropriate measures to minimise any impact on the environment throughout the business from operational to manufacturing processes.

Focus SB is a Disability Confident Employer since 2017 and is committed to creating equal opportunities and a diverse and inclusive workforce, seeing the company work closely with local charity Little Gate Supported Employment for over four years.

UK press contact: Suzi Baker, Balance Web Marketing +PR suzi@balancewebmarketing.co.uk