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Destination Dufftown launches visitor campaign with bespoke brand designed to celebrate and promote the town

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  • Destination Dufftown campaign to complement Visit Moray Speyside tourism initiatives
  • New town brand gifted free of charge, under license, to local organisations who wish to promote Dufftown at home and abroad
  • Part of Truerlein’s long-term plan to return Dufftown to its rightful place as the beating heart of Speyside for residents and visitors alike

Dufftown, 16 April, 2021: Truerlein Ltd. today announces the launch of Destination Dufftown, a campaign to be run in conjunction with Visit Moray Speyside, and designed to reinvigorate Dufftown’s tourist trade and attract more visitors to the area. Destination Dufftown, which will later offer concierge-style support and trip planning facilities, also launches with a clean, modern place brand which has been designed specifically to reflect Dufftown’s unique environment and offering. The brand marque has been gifted free of charge, under license, to local businesses, organisations and groups who wish to help build a consistent and distinctive identity for the town, supporting greater brand awareness and recognition amongst domestic and international travellers.

 

Ross McGinn, director of Truerlein comments: “As we come through lockdown and see Scotland’s tourism industry begin to gather momentum, we wanted to develop a brand that uniquely, beautifully reflects everything we love about Dufftown and helps local partners promote the town effectively on the local, national and international stage. Nothing is more individual than a fingerprint and the natural colours and contours of the landscape perform the same role for Dufftown.”

 

The contours that flow through the marque speak to the elements that make the region so special; the water course that supplies the local whisky distilleries and flows into the Spey fishing grounds, surrounded by rolling hills and wildlife prized by nature lovers and outdoor sports enthusiasts.

“Some people who’ve seen the brand associate the contours with patterns of wood grain in old oak casks or ripples and eddying currents in pools of water,” noted McGinn. “We love the fact that different people may have their own unique interpretation of the brand but it all adds up to what makes Dufftown so memorable. By creating a unique, modern identity for Dufftown, we aim to support local businesses and give them an edge over other destinations by creating greater awareness and appreciation of Dufftown and all it has to offer.”

Destination Dufftown has launched initially on Facebook and Instagram, to celebrate and promote the current and future businesses, amenities and attractions of Dufftown and its surrounding area. The team is working closely with Visit Moray Speyside to support its mission to position the wider region as a world-class destination, as well as other local businesses who are getting back on their feet after a tough year.

Laurie Piper, CEO of Visit Moray Speyside, the region's Destination Marketing Organisation commented "We welcome the opportunity to support the Destination Dufftown campaign. As the capital of Malt Whisky Country, Dufftown is uniquely positioned to make a significant contribution to rebuilding Moray Speyside's tourism industry with a strong brand and a cohesive, collaborative place-based approach to marketing and promotion of the town."

Ends

Editors notes

Follow Destination Dufftown on Facebook and Instagram: @destination.dufftown

For more information and to access the Destination Dufftown brand, please contact hello@truerlein.com

To learn more about Destination Dufftown, Truerlein or Dufftown: A New Dawn, please contact Jenna.Keighley@truerlein.com / 07734109779

About Truerlein Ltd.

Truerlein is a grass roots placemaking and community regeneration company that helps renew, reinvigorate and reenergise local communities. With a mission to deliver a sustainable future, the company focuses on large-scale projects, bringing together investors, government, expert partners and local stakeholders to drive long-term economic growth and provide new opportunities and amenities to the local community, improving their quality of life.

Dufftown: A New Dawn is a large-scale regeneration project focused on making Dufftown the beating heart of Speyside. Working closely with the Dufftown & Mortlach Development Trust, Truerlein is rolling out an ambitious plan that will cater to locals and visitors, creating new economic opportunities for local talent and a more attractive, thriving community environment for all.

Visit Moray Speyside - Member

Visit Moray Speyside - Member

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Truerlein is a proud member of Visit Moray Speyside
Destination Dufftown - lockup - white

Destination Dufftown - lockup - white

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Destination Dufftown brand marque - lockup - white
Destination Dufftown brand marque - lockup - black

Destination Dufftown brand marque - lockup - black

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Destination Dufftown brand marque - lockup - black
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Destination Dufftown brand marque - lockup - duck egg

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Destination Dufftown brand marque - lockup - duck egg
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Destination Dufftown brand marque - lockup - copper

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Destination Dufftown brand marque - lockup - copper
Destination Dufftown brand marque - lockup - Grey

Destination Dufftown brand marque - lockup - Grey

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Destination Dufftown brand marque - lockup - grey
Destination Dufftown brand marque - lockup - Blue

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Destination Dufftown brand marque - lockup - Blue
Dufftown marque

Dufftown marque

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Dufftown place brand developed by Truerlein and offered free of charge, under license.