Henton & Chattell supports dealers with pre-autumn promotions across Cobra and EGO

Henton & Chattell is launching a comprehensive dealer support package to help its network stay competitive during the quieter pre-autumn season. 

The new initiative – available now – includes strong retail-facing promotions and enhanced credit terms designed to increase sell-through while easing pressure on dealer cashflow. 

Backed by manufacturer promotions from both Cobra and EGO Power+, the offer includes: 

• Cashback incentives of up to £250 across selected models 
• Free battery bundles worth up to £1,876 with EGO Z6 Zero Turn mowers 
• Complimentary premium covers or accessories on selected Cobra ride-on models 
• Pre-season pricing on early autumn stock 
• Flexible credit options 

The promotion covers the full Cobra and EGO lawn tractor ranges, including popular models such as the 

Cobra LT86HRL and the battery-powered EGO Z6 Zero Turn.

These versatile machines offer year-round appeal, suitable for a range of tasks beyond mowing – including towing, leaf collection, spreading, and light transportation. This makes them ideal for homeowners with large gardens, estates, schools, and light commercial users. 

In addition to the promotional package, Henton & Chattell continues to support dealers with: 

• Regional and national marketing campaigns 
• Ready-to-use social media and POS assets 
• In-house training on battery systems 
• Regular stock availability updates and technical assistance 

Managing Director, Peter Chaloner, commented: 

“We understand that many dealers are cautious about restocking during this transitional period. These offers, combined with our marketing investment and dealer-first approach, are designed to give our partners confidence and support through the season.” 

For more information, contact your area manager or visit: www.hcuk.co 

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Editors notes

The Cobra Garden range is constantly expanding and now consists of over 130 products to cover both domestic and professional requirements. Cobra incorporate a comprehensive range of petrol, electric and cordless lawnmowers, handheld machines and lawncare products.