Wye Valley Brewery Founder Peter Amor Awarded Honorary Freeman of Hereford

Hereford, UK – 25 July 2024 – Wye Valley Brewery is thrilled to announce that its esteemed founder, Peter Amor, has been honoured with the title of Honorary Freeman of the City of Hereford. This prestigious accolade, conferred by the City Council, recognises Peter’s outstanding contributions to the city’s economy, the brewing industry both locally and nationally, and his unwavering support for local charities.

The inauguration ceremony took place at the Council Chamber, Town Hall, Hereford, on Saturday, 20 July 2024, at 2 pm. This honour is the highest distinction the City Council can bestow, celebrating Peter’s remarkable service and dedication to the Hereford community.

Peter Amor founded Wye Valley Brewery in 1985, and under his visionary leadership, it has grown into one of Herefordshire’s most cherished breweries. His passion for brewing and commitment to quality have not only enriched the local brewing industry but also helped promote Herefordshire’s rich brewing heritage. Beyond the brewery, Peter has made significant contributions to local charities including; St Michaels Hospice, SANDS, Veterans, Men’s mental health, Royal British Legion, Food Bank, Little Princess Trust, Blind College - to name a few, too many to mention!

“Over the years together we’ve raised close to £1 million.” Said Pip Preece, Landlady at The Barrels where Wye Valley Brewery was founded.

Peter Amor, Founder of Wye Valley Brewery, said: "I am deeply honoured and humbled to receive this recognition from the City of Hereford. It has been a privilege to serve this community, and I am grateful for the support and opportunities I have had to contribute to its growth and well-being from the very start of our brewing journey at our much-loved spiritual home, The Barrels in Hereford to where we are today. This accolade is not just a personal achievement for me but a testament to the hard work and dedication of everyone at Wye Valley Brewery and to our many beer fans."

Wye Valley Brewery continues to thrive under the leadership of Vernon Amor, maintaining strong partnerships with local charities and supporting community initiatives. Our commitment to sustainability and local engagement remains at the heart of our operations. By using traditional brewing methods and the finest local ingredients, Wye Valley Brewery produces award-winning ales that celebrate the unique character of Herefordshire.

Vernon Amor, Managing Director of Wye Valley Brewery, added: "We are incredibly proud of my father’s achievements and his unwavering dedication to Hereford. His passion for brewing and his commitment to charitable causes have left an indelible mark on our community. This honour is a testament to his hard work and the positive impact he has made over the years. At the brewery we are committed to continuing his legacy and supporting the community in meaningful ways."

Our current charitable partnerships with the Herefordshire Wildlife Trust and The Wye and Usk Foundation underscore our dedication to environmental sustainability and conservation. These partnerships aim to protect local wildlife habitats and promote the health of our rivers, ensuring a lasting positive impact on the environment and the community.

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Editors notes

For more information about Wye Valley Brewery and our initiatives, please visit www.wyevalleybrewery.co.uk.

Media Contact: 

Rachel Collison 

Nifty Communications

On behalf of Wye Valley Brewery 

01905 27126 

rachel@niftycomms.com 

About Wye Valley Brewery: 

Wye Valley Brewery, established in 1985, is a family-run business renowned for producing award-winning ales using traditional methods and the finest local ingredients. With a strong commitment to sustainability.