SAFETY CAMPAIGN LAUNCHES AT CRUFTS TO PROTECT 3.5 MILLION DOGS

06.03.26

An estimated 3.5 million dogs are in danger on UK roads, when owners drive with their dog's head sticking out of the car window.

Safer Inside, a dog safety campaign launched today (6th March) at Crufts by Tavo Pets, Vet Surgeon Dr Scott Miller and Dog Behaviourist Adem Fehmi, reveals that 26 per cent of UK motorists who own a dog admit to travelling with their dog in this critically unsafe way. The campaign aims to raise awareness and change behaviour.

Dr Scott Miller explains: “It’s a familiar sight on the UK’s roads, but a dog with its head sticking out of the car window, is at risk of eye-abrasions, debris or worse, jumping or falling from the moving car. Tavo’s research revealed why owners are putting their dog at risk and the most shocking to me was a combined 48 per cent weren’t even thinking about the welfare of their dog at all. 28 per cent do it because they think it looks cute, and 20 per cent because pedestrians enjoy it. That’s an estimated 1.5 million dogs being put in direct danger purely for ‘entertainment’.”

The Tavo Safer Inside research also revealed that of those who allow their dog to travel in this way, 71 per cent claim the dog enjoys it, 70 per cent do it to give the dog fresh air and 43 per cent believe it puts the dog at ease. 

Expert dog behaviourist Adem Fehmi explains why this might not be the case. “Dog behaviour is complex. Whilst some owners might think that a dog panting with its head out of the window is a sign that they are enjoying the fresh air, panting can in fact be a sign of stress. Sitting inside a crash tested carrier, inside the vehicle is the best option for creating security and a calm and happy dog.”

Lucy MacLeod, Borough Commander, Hammersmith & Fulham, London Fire Brigade offers a sobering perspective from the emergency services: “As firefighters we attend road traffic collisions across the country every day, and we unfortunately see the consequences when pets aren’t safely restrained in vehicles. As a dog handler and rescue specialist, I understand more than most how important it is to keep dogs properly secured when travelling.

“When we arrive at incidents the environment is loud, chaotic and stressful. Even the calmest well-trained dog can panic or react unpredictably around flashing lights, noise and unfamiliar people. This creates additional risks for emergency responders and members of the public alike. Keeping dogs safely secured inside the vehicle helps protect them, protects the people travelling with them, and allows us to carry out rescues safely.”

Tavo is leading safe pet travel with its range of occupant crash‑tested pet car seats, carriers and crates. Meeting the latest R129 United Nations ECE child restraint standards, these car seats use the vehicle’s integrated ISOFIX system to prevent rotation and provide maximum protection in the event of a collision.

The Safer Inside campaign builds on Tavo’s global initiative, Imagine the Impact, which calls for greater awareness of the dangers of unsecured pets in vehicles.

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TAVO PET PRODUCT RANGE | 2026

Tavo, leads the way in premium pet products and safe travel solutions, blending best-in-class safety, style, and comfort. Expertly engineered with the very best materials and designed with sophisticated aesthetics, Tavo raises the bar in pet safety and comfort standards with its rigorously tested products. Its pet travel range feature side impact and occupant crash-test-certified systems, adhering to the latest United Nations ECE child restraint standards, offering unmatched peace of mind for pets and passengers when on the road.

Check out the full pet travel and product range below:

PRODUCT | Maeve™ Car Seat

The award‑winning Maeve™ 3‑in‑1 Pet Protection System redefines luxury, comfort, and safety for dog travel. Recognised with a prestigious Red Dot Design Award, Maeve™ combines advanced engineering with premium craftsmanship to create a travel experience that feels as exceptional as it is secure. At its core is a robust, occupant crash‑tested car seat for dogs that fastens securely into any vehicle using a five‑second True Lock™ ISOFIX installation. Inside, dogs are cocooned in a plush, premium‑comfort interior, designed to keep them calm, supported, and relaxed on every journey. Additionally, it supports the mobility of older, or injured dogs with an optional RoscoeTM stroller frame for effortless walks and convenient transportation.

• Maeve Small for pets up to 25lbs/11kg, RRP £350. Includes isofix base.
• Maeve Medium for pets up to 30lbs/13.6kg, RRP £450. Includes isofix base.
• New for 2026, Maeve Iso with integrated isofix fittings, will extend the Maeve range.

Maeve is available in a range of fashion colourways.

PRODUCT | Dupree™ Pet Carrier

Designed for smaller dog breeds up to 20lbs/9kg, Dupree™ is an innovative car seat and carrier in one that epitomises convenience and comfort. This super compact design embodies the highest standards of pet car seat safety and functionality.

With its built-in rigid isofix latches for secure and straightforward car fitting, Dupree minimises movement and rotation in the event of an accident. Its Side Impact Protection guard and Tailor Tech memory foam ensures the utmost in safety and comfort. Due to its compact proportions, Dupree also has airline carry on capabilities and attaches easily to carry on suitcases. Please always check with the airline ahead of travelling as restrictions might apply. 

• Dupree for dogs upto 20lbs/9kg, RRP £250.

Dupree is available in Onyx, and Merle colourway.

PRODUCT | Crispin™ Pet Travel Crate Range

Crispin™ Pet Travel Crate range is impact-tested to the highest human standards and engineered for pet safety and comfort on the go. Now available in three sizes, Crispin includes the original size Medium (suitable for dogs up to 55lbs/24.9kg), plus the new Small (for dogs up to 50lbs/22.7kg) and Large (for dogs up to 60lbs/27.2kg). Each crate is tall and spacious with mesh panels, Tailor Tech™ memory foam, and a structured base for superior protection, airflow, and comfort. A secure isofix and top tether install prevents the crate and pet from becoming airborne in the event of a crash, enhancing safety for all occupants travelling in the car.

• Crispin Small for pets up to 50lbs/22.7kg, RRP £350
• Crispin Medium for pets up to 55lbs/24.9kg, RRP £375
• Crispin Large for pets up to 60lbs/27.2kg, RRP £400

Crispin in available in Onyx, and Merle colourway.

PRODUCT | Hendrick™ Pet Car Seat Carrier

Hendrick™ TM, is a crash-tested pet car seat and flexible carrier designed for seamless travel for pets up to 45lbs/20.4kg. Featuring integrated isofix latches for secure, baseless installation in the car, it’s also designed to connect to the Roscoe™ Pet Stroller frame using the Hendrick adaptor (both sold separately). Its UPF 50+ fabric offers maximum sun protection, while two included mattress pads - one durable, one antimicrobial and plush - ensure comfort and hygiene. With breathable mesh panels, magnetic roll-down doors, and premium flame-resistant materials, Hendrick is a calming and protected cocoon for pets on the go. Lightweight, stylish, and putting safety-first, it’s the ultimate travel companion to protect pets and passengers. 

• Hendrick, for dogs up to 45lbs/20.4kg, RRP £300.

Hendrick is available in Onyx Colourway. 

PRODUCT | Everett™ Pet Crate for Car Boot *COMING SUMMER 2026*

Everett™ is a luxury dog crate designed for travel in the car boot, protecting dogs up to 100lbs/45.4kg. Thoroughly occupant crash tested to the same R129 safety standards as child car seats, it provides an unrivalled level of comfort and safety. A soft-close, silent hinged door and washable quilted mattress keep journeys calm and comfortable, while the impact-absorbing structure, integrated secondary lock, non-slip feet, and quick-release tie-downs provide security and practicality. The frame and internal materials are Green Guard coated to ensure premium environmental and wellbeing benefits. Every element has been considered to keep your dog completely secure, settled and safe on the move

• Everett, for dogs up to 100lbs/45.4kg, RRP £800 COMING SPRING/SUMMER 2026

PRODUCT | Shell™ Pet Bed and Swaying Lounger

Shell™ is a premium pet lounger that redefines luxury and comfort for small pets including dogs and cats. Blending contemporary design with cloud-soft comfort, it features a gentle swaying motion (no cords or batteries), three recline positions, and a secure, elevated platform to soothe and support your pet. The removable ultra-soft fleece cover is machine washable and crafted from naturally flame-resistant fabrics. With a rock-solid base and modern statement design, Shell suits any home - and comforts pets up to 130lbs/59kg.

• Shell, for pets up to 130lbs/59kg, RRP £300.

Shell is available in Latte colourway.

PRODUCT | Roscoe™ Stroller Frame

Designed for life on the move, Roscoe™ Stroller frame delivers smooth handling, compact folding and everyday practicality for dog owners. Its lightweight yet sturdy chassis glides easily through urban streets while offering a secure, stable ride for the dog. The frame is fully compatible with MaeveTM Car Seat and Hendrick CarrierTM (adapter required), allowing seamless transitions from car to pavement. Ideal for older and infirmed dogs, Roscoe, is thoughtfully engineered for convenience and comfort, ensuring every outing is calm and enjoyable experience for you and your dog.

• Roscoe Stroller, RRP £275

Roscoe is available in black. 

For more information about Tavo Pets visits www.tavopets.com/uk

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Editors notes

Sources

• Tavo commissioned report by OnePoll: 31st January to 6th February 2025. 2,000 UK respondents who own dogs and drive cars.
• Dogs Trust estimate of 13.5m pet dogs in the UK.

About Tavo

Tavo is a revolutionary pet protection brand from the makers of Nuna Baby, created to redefine pet travel with a perfect blend of safety, style and innovation. With premium materials, timeless aesthetics, and rigorous safety testing, Tavo provides pets and their people with perfect travel experiences. Whether you're on a daily outing or an extended journey, Tavo ensures your pet travels safely anywhere. To learn more about Tavo, visit https://tavopets.com/uk/

About Dr. Scott Miller | BVSc MRCVS Veterinary Surgeon and Tavo Global Brand Ambassador

Originally from Australia, Scott has 25 years experience as a clinical practicing Veterinary Surgeon. Alongside running three small animal practices in SW London, Scott is the resident Vet on ITV’s This Morning. He is featured on Bondi Vet on YouTube, and has his own You Tube channel, Rescue Vet. He is also a published author. Scott is passionate about animal welfare, wildlife conservation and environmental causes, and patron of International Animal Rescue, Street Paws, Leicestershire Wildlife Hospital and Birmingham Dogs Home.

About Adem Fehmi | BSc MCFBA Canine Behaviourist and Trainer, and a Tavo Global Brand Ambassador

Adem is passionate about helping people understand their dogs and vice versa. With an intuitive ability to read dogs, his modern approach bridges the communication gap between owner and dog. He owns one of the largest dog behaviour and training centres in the UK, offering both 1-2-1 and group training sessions.

Adem has appeared on TV and radio, contributing to various national newspapers and online media, including The Independent and The Mail. He has been the official Dog Behaviourist on Channel 4 for Crufts and appeared on ITV's Love Your Weekend, BBC Breakfast, and CBBC's Blue Peter. He also attends live events like DogFest and Amazon PetFest, holding live demonstrations and expert sessions.

Additionally, Adem is a registered Pro Member of Kids Around Dogs. He volunteers for Pets as Therapy, with one of his dogs, Wren, being a registered PAT dog. His training methods are positive, aiming to help people and dogs enjoy each other.