Luxury switch panel brand Focus SB secures orders at Design Shanghai 2025

St Leonards-on-Sea based luxury electrical accessories manufacturer Focus SB secures orders at Design Shanghai 2025. East Sussex, United Kingdom, 2025-06-24

From June 4 to 7th 2025, the influential global design event Design Shanghai was held at the Shanghai World Expo Exhibition Center. This marked Focus SB China’s sixth event. Luxury lighting brands dominated the exhibition, while furniture and soft furnishing brands were scarce. The proportion of importers attending may have hit a historic low.

With over 600 brands from more than 30 countries and regions, this edition brought the world of design together under one roof, with lighting brands accounting for 50% of the participants. The theme was 'Sustainability', with most of Focus SB's display constructed from eco-friendly cardboard at its 21 square metre stand, achieving a minimalist yet stylish design. Situated in a high-traffic location, the Focus SB brand attracted a professional audience of interior designers, smart technology specialists and private homeowners. The British manufacturer's handcrafted bespoke lighting accessories, smart home technology product options and unrivalled metal finishes attracted significant attention from visitors from Taiwan (China), South Korea, Japan, and Hong Kong (China).

The event featured three exhibition halls. Focus SB's stand was located in Hall H2, which primarily showcased materials, hardware, and bathroom brands. Hall H1 was entirely dedicated to lighting, while Hall H3 focused on new trends, including categories such as tableware, accessories, and fragrances. Aside from Focus SB, other notable industry participants included Control4 (China's general agent) and German modern building technology company Jung.

Over the past six years of participation at the event, the Focus SB brand has gained recognition and prestige among designers, solidifying its reputation as a top-tier luxury switch panel brand in the industry.

The team extends thanks to those designers who visited Focus SB's stand. The company believes that Design Shanghai remains the only exhibition in China worth attending. It aligns with the brand's tone, attracts a professional audience, and consistently meets expectations generating meaningful attention and securing effective orders.

Focus SB's Chinese distributor partner Kursel looks forward to showcasing more exquisite pieces at Design Shanghai 2026. The event dates will shift from June to March.

Please contact Focus SB for further information about its international distributors and showrooms or to book a face to face product presentation with one of its regional experts in the UK.

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Editors notes

Focus SB® is an award winning innovative British manufacturer renowned for the design, development and specialist hand finishing of premium electrical wiring accessories, blending traditional artisan techniques with the latest technology; specified for world class hospitality and leisure resorts, prime residential developments, heritage buildings, royal residences, superyachts and commercial projects both domestically and internationally.

King's Awards for Enterprise winner for excellence in International Trade in 2023, Focus SB made history in its industry in 2017 when the company became the first and only British and European manufacturer to gain CQC factory accreditation to supply and sell wiring accessories directly from Europe to China, also gaining full CCC licence for all of its products for the Chinese marketplace.

The company’s specialist capabilities include electrical accessory design, development and testing; bespoke metal plate design and manufacture; specialist metal finishing and complex supply chain project management. Focus SB commenced trading in 1979 and exports to Asia, the Middle East, Malta and West Africa. Projects include Aspen at Consort Place, Twenty Grosvenor Square, Belmond Cadogan Hotel, Corinthia London, Royal Lancaster London, Chelsea Barracks, No.1 Grosvenor Square, The Glebe, Hampton Court Palace, Windsor Castle, The Londoner Macao and Pudong Airport Satellite Terminal VIP lounges.

Focus SB is committed to reducing its carbon footprint by taking all appropriate measures to minimise any impact on the environment throughout the business from operational to manufacturing processes. The company's green energy investment plans have included solar panel, LED lighting and electric car charging points installation. Laser marking technology enables Focus SB to offer a standard alternative to screen printing, for improved fine detail quality and to significantly limit the use of environmentally damaging consumables and reduce waste.

Focus SB is a Disability Confident Employer since 2017 and is committed to creating equal opportunities and a diverse and inclusive workforce, seeing the company work closely with local charity Little Gate Supported Employment for over four years.

UK press contact: Suzi Baker, Balance Web Marketing +PR suzi@balancewebmarketing.co.uk