Seminole Hard Rock Promotes Elena Alvarez to Senior Vice President of Marketing and Brand Partnerships

Hard Rock Cafe are thrilled to announce the recent appointment of Elena Alvarez as the new Senior Vice President of Marketing and Brand Partnerships for Seminole Gaming and Hard Rock International.

In her new capacity, Elena will spearhead the development of innovative brand activations while seamlessly integrating assets across our diverse portfolio, spanning Hotels, Cafes, Retail, and Casinos. Her responsibilities extend to the creation of new revenue-generating platforms, underscoring her commitment to driving growth and enhancing consumer engagement. Notably, Elena will continue her oversight of global marketing initiatives for the Cafe division of Hard Rock International.

Elena's journey with Hard Rock began in 2005 as a Sales & Marketing Manager for Hard Rock Cafe Barcelona, and her remarkable progression through key sales and marketing roles across Europe, the U.K., and the U.S. showcases her unwavering dedication to the brand's success. Her recent role as Vice President of Global Sales and Marketing for the Cafe division, managing marketing endeavors across 150+ locations, underscores her exceptional leadership and contribution.

Jeff Hook, Executive Vice President of Marketing/CMO of Seminole Hard Rock Support Services, remarked, "Elena is an essential senior marketer with a proven track record elevating the Hard Rock brand for our Cafe division," citing her instrumental role in spearheading F&B innovation and initiating successful partnerships, including the acclaimed collaboration with Lionel Messi.

Elena Alvarez expressed her enthusiasm for this new chapter, stating, "I couldn't be more excited to take this next step in my journey with Hard Rock and Seminole Gaming," emphasizing her commitment to fostering impactful brand partnerships for our guests and fans.

For more information about Hard Rock International and our recent developments, please visit www.hardrock.com. Additionally, for inquiries about career opportunities at Hard Rock International, kindly explore www.hardrock.com/careers.aspx.

We are excited about the future possibilities under Elena's leadership and look forward to continued success and innovation.

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Editors notes

THE ORIGINAL CAFE

HARD ROCK CAFE LONDON EST. JUNE 14, 1971 Discover the place known for its authentic dining and world class entertainment when you visit the original cafe. Standing proudly on London’s Old Park Lane since 1971, Hard Rock Cafe London is the founding cafe that started the legend that is Hard Rock. Ready to cater for groups and families of all sizes, expect excellence in everything we serve. Walk in and be wowed by walls adorned with authentic, one-of-a-kind memorabilia from decades of rock history, including Hard Rock’s very first piece of memorabilia – the iconic red guitar given to Hard Rock Cafe London by Eric Clapton.