RKW to Showcase Chicco Newness and Hubble Innovation at The Baby Show, Excel London

RKW will return to The Baby Show at Excel London from 6 to 8 March, marking the first show of the season for the business. The company will also be exhibiting at Sandown, Glasgow and the NEC later this Spring, as it continues to strengthen its presence across key nursery events.

At Excel, RKW will present its growing nursery portfolio under Chicco and Hubble, with cribs taking centre stage as a core focus category.

As the UK distributor for both brands, RKW will spotlight Chicco’s market-leading Next2Me bedside crib range alongside smart nursery innovation from Hubble Connected, reinforcing its commitment to delivering complete, future-ready nursery solutions for UK retailers.

Chicco: Leading the Bedside Crib Category

With cribs remaining one of the most important purchase decisions for new parents, Chicco will showcase the full Next2Me bedside collection:

·      Next2Me Essential

·      Next2Me Magic Evo

·      Next2Me Armonia

·      Next2Me Forever

The Next2Me range has become a trusted solution for side-sleeping families, combining practical innovation, premium finishes and a 3-year guarantee across the collection. From the accessible Essential to the evolutionary Forever model, which supports families from birth up to four years, the range demonstrates Chicco’s strength in delivering long-term value and design-led functionality.

The show will also provide a preview of the Baby Hug 4-in-1 Armonia, launching in 2026. This versatile solution transforms from crib to recliner, highchair and first chair, offering retailers a multi-functional product designed to grow with the child.

Further 2026 sneak peeks include:

·      Zest Highchair, an ultra-lightweight highchairs that grow with the child up to 40kg

·      Bento Booster Seat, a modern and flexible mealtime solution designed for everyday convenience

These launches underline Chicco’s continued investment in adaptable, design-conscious nursery solutions for modern UK families.

Hubble: Smart Nursery Innovation

Alongside Chicco, RKW will present the Hubble Connected nursery monitor range, delivering smart, app-connected solutions that support today’s digitally confident parents.

The Hubble Go Baby Smart Monitor, recently shortlisted for Best Baby Monitor at the Mother & Baby Awards 2025, will be a key highlight. Combining portability with advanced smart functionality, the Go Baby reflects growing demand for flexible monitoring solutions both at ho

me and on the move.

Mike Acton, Category Director for Nursery at RKW, said:

“We’re delighted to be exhibiting at The Baby Show, bringing together two outstanding brands in Chicco and Hubble.

“Cribs remain one of the most important purchase decisions for new parents and Chicco’s Next2Me range continues to set the standard for innovation, safety and longevity in this category.

“At the same time, smart technology is playing an increasingly vital role in modern parenting, and Hubble’s innovative range offers families greater confidence and peace of mind.

“The show provides the perfect opportunity to showcase these brands and highlight the strength and depth of our nursery portfolio.”

Retail partners and trade media are invited to visit Chicco and Hubble at Excel London from 6 to 8 March.

Ends

Editors notes

RKW is the trading division of Sutton Venture Group established in 1989. The family business employs over 500 staff through its offices in the UK, Hong Kong, India and China. The company designs, manufactures and distributes small domestic appliances and housewares for its owned and licensed brands which include BLACK+DECKER, Tower and Swan along with distributing leading brands such as Breville, Lavazza, Smeg and Russell Hobbs.