Hard Rock Cafe London and Hard Rock Cafe Piccadilly Circus Reignites “LOVE OUT LOUD” Pride Month 2024 Celebration with Special Events, Music Experiences, Cocktails and Merch

London, UK – Hard Rock Cafe London and Hard Rock Cafe Piccadilly Circus is celebrating its ongoing support of the LGBTQIA+ community this Pride Month with its annual “LOVE OUT LOUD” campaign including celebratory offerings and special events in the cafes and Rock Shops®. The cafes will once again be showing their local support during Pride Month by donating to LGBTQIA+ organisations in their communities through Hard Rock Heals Foundation to commemorate this important moment of reflection, celebration and action for the LGBTQIA+ community.

“Hard Rock has long been committed to honoring the LGBTQIA+ talent and guests who perform, dine, play and stay at our locations, as well as the LGBTQIA+ team members who make the experience so rewarding for our guests,” said Stephanie Piimauna, Senior Vice President and Chief Diversity & Inclusion Officer at Seminole Hard Rock Support Services. “Hard Rock’s ‘LOVE OUT LOUD’ celebration once again shows our ongoing support during Pride Month for our friends and allies around the world, encouraging them to be their authentic selves however they choose to through music, fashion and travel, with who they love.”  

Hard Rock Cafe Activities

Hard Rock Cafe London and Hard Rock Cafe Piccadilly Circus will serve Pride Sunrise, a delicious and colorful limited-time cocktail made with a layer of strawberry puree and lime juice followed by a layer of mango puree, pineapple and orange juice, topped with Teremana Blanco Tequila and Blue Curacao.

Additionally, Hard Rock Cafe London will be celebrating London Pride on the 29th of June with entertainment including a Drag Queen, Glitter Station, Stilt Walkers and our Pride Terrace Bar! Hard Rock Cafe Piccadilly Circus will be celebrating the day with DJ Roxxxan, glitter stations and much more!

There are more surprises to come throughout the month including a merch drop - stay tuned!

Special Collection at Rock Shops® 

The Rock Shops® at Hard Rock Cafe Piccadilly Circus and Hard Rock Cafe London will sell the iconic Hard Rock Cafe t-shirt with a Pride logo, as well as a tank top, tumbler and pin now until the 31st of August, 2024. Available in store.

For more information visit https://cafe.hardrock.com/london/ or https://cafe.hardrock.com/piccadilly-circus/. 

Ends

Editors notes

For more information and to make reservations, visit https://cafe.hardrock.com/london/ or https://cafe.hardrock.com/piccadilly-circus/

THE ORIGINAL CAFE

HARD ROCK CAFE LONDON EST.1971 Discover the place known for its authentic dining and world class entertainment when you visit the original cafe. Standing proudly on London’s Old Park Lane since 1971, Hard Rock Cafe London is the founding cafe that started the legend that is Hard Rock. Ready to cater for groups and families of all sizes, expect excellence in everything we serve. Walk in and be wowed by walls adorned with authentic, one-of-a-kind memorabilia from decades of rock history, including Hard Rock’s very first piece of memorabilia – the iconic red guitar given to Hard Rock Cafe London by Eric Clapton.

HARD ROCK CAFE PICCADILLY CIRCUS EST. 2019 Combining the eclectic vibe of Piccadilly Circus with the rock and roll lifestyle of the Hard Rock Cafe Brand, Hard Rock Cafe Piccadilly Circus, as Hard Rock’s Flagship Property, pays tribute to the building’s prestigious heritage and unbeatable West End location. Step in and be captivated by walls adorned with authentic, one-of-a-kind memorabilia from decades of music history, featuring items from British music legends and international starts alike. Hard Rock Cafe Piccadilly Circus is also home to the world’s largest Rock Shop!

About Hard Rock®:

Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 309 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues and Cafes. Its Unity by Hard Rock™ global loyalty program rewards members for doing the things they love across participating properties around the world. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia at more than 88,000 pieces, which are displayed at its locations around the globe. Hard Rock Hotels has been honored by J.D. Power's North America Hotel Guest Satisfaction Study as the number one brand in Outstanding Guest Satisfaction for five consecutive years, and among the top Upper Upscale Hotels four times in five years. HRI became the first privately-owned gaming company designated a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal in 2021 and has since been honored fourfold. Hard Rock was also honored by Forbes among the World's Best Employers, as well as Best Employers for Women, Diversity and New Grads and a Top Large Employer in the Travel & Leisure, Gaming and Entertainment Industry. In the 2022 Global Gaming Awards, Hard Rock was named Land-Based Operator of the Year for the second time in four years. Hard Rock International currently holds investment grades from primary investment-grade rating agencies: S&P Global Ratings (BBB-) and Fitch Ratings (BBB). For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com.  

About Hard Rock Heals Foundation®: 

The Hard Rock Heals Foundation is a registered 501(c)(3) charitable organization and oversees all philanthropic outreach for Hard Rock International and Seminole Gaming. The foundation provides grants and assistance for health and wellness, disaster relief, humanitarian causes and more to benefit one common goal: making the world a better place by serving people and the planet. The foundation's motto, Love.Amplified., seeks to inspire us all to turn up the volume and deliver the message that lives can be improved by the healing power of music. Through the Hard Rock Heals Foundation, partnerships have been developed with iconic and emerging artists in support of charitable efforts around the world.