SECUTIX Launches Mobile-First Lottery System

SECUTIX today announces the launch of Lottery 2.0, a mobile-first lottery system designed to ensure tickets get into the hands of true fans. An evolution of the company’s current lottery solution, Lottery 2.0 eliminates the stress of rushed ticket sales, ensuring a fair and straightforward experience for fans while maximising conversion rates for event organisers.

Traditional ticketing systems often leave thousands stuck in virtual queues, with many locked out as soon as sales open. This causes frustration for fans, damages the event’s brand reputation, and leads to revenue losses for organisers. Lottery 2.0 addresses these challenges by providing a transparent and efficient ticket allocation process.

Key features of Lottery 2.0 include:

• Automatic Payment Capture: Reduces drop-offs by securing payment when an application is selected (optional setting for organisers), ensuring more winners pay and collect their tickets.
• Suspicious Application Cleansing: Organisers can quickly filter out fraudulent entries before ticket allocation, maintaining a fair process.
• Flexible Ticket Management: Supports multiple seat categories and packages, fully integrated with SECUTIX’s S-360 contact database for seamless operations.
• Rapid Set-Up: New lotteries can be configured in just five minutes through a unified portal
• Enhanced Fan Experience: A mobile-first UX designed to facilitate fans' applications

“Traditional ‘fastest gets it all’ queue sales or poorly managed lotteries frustrate real fans and enable scalpers to dominate the market,” said Mos Matin, SECUTIX Sales Vice President Europe. “We also know from listening to our customers that requiring payment after winning often leads to abandoned transactions and incomplete lotteries. We’ve responded to the market’s needs with Lottery 2.0, which ensures a fairer and more efficient process, reducing potential public backlash and improving conversion rates. 

“Lotteries are no longer just for large-scale events. We’re finding that smaller clients benefit marketing-wise from lotteries, as they create a sense of buzz and act as pre-promotion for an event. This latest development in lottery technology is the ultimate in prioritising real fans.”

Ends

Editors notes

SECUTIX is the market leader in advanced digital solutions for the events industry. Offering a seamlessly integrated and open cloud platform, SECUTIX gives organisations complete control and a suite of tools to better understand and digitally engage with audiences, monetise products and services, secure operations and take audience experiences to the next level.

SECUTIX serves a range of organisations on a global scale, including sport clubs, stadiums and arenas, museums, live entertainment organisations, leisure parks and festivals. Its emblematic customers include UEFA, Opéra National de Paris, Centre Pompidou, Paléo Festival, Musée Picasso Paris and many more.

The SECUTIX suite of industry-leading solutions includes S-360, S-Mobile and S-Pay.

If you require press materials in FR, GE, IT or ES, please contact us.