Thorndown Sales Analysis Shows Growing Demand for Earthy, Nature-Led Paint Tones

The natural world is continuing to influence design choices, both inside and out of the home, according to new data from eco paint brand Thorndown.

Analysis of sales of their 2.5-litre tins of exterior wood and interior wall paint from January 2025 through to December 2025 shows nature-inspired shades dominated.

Inside, homeowners looked to earthy neutrals with Ebbor Stone and Doulting Stone taking the top two spots in Thorndown’s top 20 best-selling wall paints. Outside, Birch and UV Clear were two of the biggest sellers, behind Blackdown – a pure black opaque shade – which topped the best-selling wood paint chart.

Caroline Thornborough, Design Director at Thorndown, said: “In the last year, rich earthy and softer stone tones have ascended in popularity with colours influenced by the land, and we see this continuing into 2026. The desire to escape into the country and be enveloped by nature is a strong urge in this digital world where work and constant notifications can dominate life.

“But we are also seeing pops of vibrant colours appearing as a strong rebellion to the world of grey, brightening up homes and lives by adding instant impact and drama.”

Heritage colours remain firm favourites across all paint ranges with Field Green, Old Sage Green and Bishop Blue proving just as popular in the wall paint range as they are in wood paint.

Blackdown, Bishop Blue, Swan White and Whey White also appeared in both lists.

Thorndown is a specialist paint manufacturer that creates technically excellent, water-based wood and wall paints. Thorndown was founded on the principles of creating the best possible products with leading ingredients that respect and work with the natural environment. 

Thorndown’s range of wood and wall paints are available now, priced at £22 for 750ml.

Best Selling Wall Paints of 2025 (2.5-litres)

1. Ebbor Stone
2. Dulcote Stone
3. Old Sage Green
4. Whey White
5. Bishop Blue
6. Swan White
7. Blackdown
8. Field Green
9. Chantry Cream
10. Rose Rose
11. Adonis Blue
12. Bullrush Green
13. Doulting Stone
14. Limestone
15. Purple Orchid
16. Yew Green
17. Bilberry Blue
18. Green Hairstreak
19. Grey Heron
20. Reed Green

Best Selling Wood Paints of 2025 (2.5-litres)

1. Blackdown
2. Birch
3. UV Clear
4. Field Green
5. Whey White
6. Old Sage Green
7. Bilberry Blue
8. Ash
9. Cavepool Grey
10. Sedge Green
11. Hawthorn
12. Goddess Green
13. Bishop Blue
14. Rowan Berry Red
15. Dormouse Grey
16. Mercury Grey
17. Wispy Willow
18. Beech
19. Tor Stone
20. Swan White

Ends

Editors notes

ABOUT THORNDOWN

Thorndown is an award-winning specialist paint manufacturer that creates technically excellent, eco-friendly water-based wood paints and innovative peelable glass paint, perfect for shading and arts and crafts.

Inspired by the beautiful countryside and heritage of the West Country where the factory is based, the husband-and-wife team behind Thorndown, Ben and Caroline Thornborough, blend their passions for art, design, science and the natural world in their ecologically advanced paints.

Founded on the principles of creating the best possible products with leading ingredients that both respect and work with the natural environment, Thorndown has taken time to source the best raw materials to create cutting-edge water-based eco paints with virtually no VOCs.

Thorndown’s Wood Paint is available in 73 colours and a UV Clear, while the Peelable Glass Paint is available in 24 opaque colours and 14 translucents. Thorndown's Wall Paint is available in 57 colours.

Colour matching is also available along with over 1800 RAL Classic and Design colours, along with 2050 NCS colours, 434 British Standard BS318C BS4800 BS5252F and 924 Pantone C colours.

For more: thorndown.co.uk

Thorndown is represented by homes & interiors PR specialists jwcpr