Big Screen, Small Price!

Mitchell & Brown launches 60-inch TV with competitive pricing and 2-year guarantee – A winning opportunity for retailers ahead of the summer of sport

Bolton, UK – May 28, 2024 – Mitchell & Brown, the UK’s favourite domestic TV brand, has announced an exciting new chapter in its TV portfolio, starting with the 60inch JB-60CU1811. This fully featured big screen UHD 4K smart TV comes to the market with a two-year guarantee, as opposed to Mitchell & Brown’s industry leading seven-year warranty and sumptuous plinth design.

This new model offers retailers a premium Mitchell & Brown branded product at a highly competitive price, enabling them to compete directly with entry-level brands. This strategic move comes just in time for the anticipated surge in TV sales driven by the upcoming summer of sport, including the Euros and the Olympics.

"This new 60-inch model represents a significant milestone for Mitchell & Brown as we aim to provide high-quality products at even more competitive prices," said Dan Brown, Operations Director at Mitchell & Brown. "We understand the importance of affordability, especially as consumers gear up for a thrilling summer of sporting events. Retailers now have the opportunity to offer a premium brand TV and viewing experience without compromising on quality, all while staying competitive in the market."

The Mitchell & Brown JB-60CU1811 is available now and brings an array of features designed to captivate consumers and enhance their viewing experience. The 4K UHD resolution DLED screen delivers breathtakingly clear and detailed images that stand out in store and at a whopping 60inch screen size ensures and immersive experience ideal for big sports viewing.

The new model offers High Dynamic Range viewing and a full suite of smart TV features and apps based on its ultra-slick WEB-OS smart TV operating system. With built-in Wi-Fi and a user-friendly interface, viewers can easily access their favourite streaming services such as Netflix, Amazon Prime, Disney+ and BBC iPlayer, making it a versatile addition to any home.

The TV offers multiple connectivity options across HDMI, USB, and AV ports and has a sleek modern design with a slim surrounding bezel in subtle matt black. Stereo sound comes courtesy of 2x8W speakers, making the recently launched Symphony BAR400 a natural partner for big sound and big-screen entertainment. For a limited period, Mitchell & Brown is offering retailers a half-trade-price BAR400 with every JB-60CU1811, creating a truly big screen, big sound entertainment system at an affordable price. This bundle offer also comes with the choice of a centre stand or wall-mounted bracket, ending 28.06.2024.

As the summer of sports approaches, the launch of the JB-60CU1811 provides a timely opportunity for retailers to meet the increased consumer demand that these big events bring.

With a lower price point, this makes it accessible to a wider range of customers while still offering the premium quality and outstanding customer service associated with the Mitchell & Brown brand. Retailers are encouraged to stock up on the JB-60CU1811 to capitalise on the heightened demand for televisions during this period. With its combination of advanced features, attractive pricing, and the trusted Mitchell & Brown brand, this new model is set to be a hit with consumers looking for the best viewing experience for the upcoming sports season.

For more information about the Mitchell & Brown JB-60CU1811 or to place an order, please visit Mitchell & Brown's official website or contact our sales team directly.

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Editors notes

Founded in 1996 by Jim Brown and his sons Matthew and Daniel, the TVD Group started from humble beginnings in a shop in Leigh and has now become a leading UK provider in audio visual solutions. Putting the customer at the heart of everything it does and offering unrivalled service and quality products has acted as a catalyst for growth, which has seen the group go from strength to strength.

In 2016, to celebrate the brand's 20th anniversary and pay tribute to their late father, the two brothers decided to develop their very own exclusive TV brand, names 'Mitchell & Brown' using their father's surname and Jim's mother's maiden name.

Built by Europe’s largest TV manufacturer, who design and manufacture TV’s for almost every major brand around the world, each television undergoes rigorous control processes and testing.

Mitchell & Brown TV sets come in various sizes, including LED TVs from 20” to 75” with build in features such as Freeview Play, Smart TV apps, 4K UHD, WIFI, Hotel Mode and DVD Combi.