Hard Rock Cafes in London join John Lennon Memorabilia Treasure Hunt with special discounts for Lennon fans!

The John Lennon Estate and Hard Rock are celebrating incredible artifacts from his work on display at Hard Rock Cafe London, Hard Rock Cafe Piccadilly Circus, and locations around the world, empowering visitors to learn about his collaborative music-making process with The Beatles & solo, peace-making ideals, and so much more.

Locals and visitors can visit various Hard Rock locations in London to see the John Lennon memorabilia on display including;

The two-tone denim jacket worn by John Lennon on the night he was thrown out of the Troubadour Club in Los Angeles on March 12, 1974 on display in Hard Rock Cafe London

The Backroom Bar behind Hard Rock Cafe on Old Park Lane houses the original door from Apple Studios where the Beatles recorded much of the ‘Let it Be’ album, along with a piece of drywall from the old Hard Rock Cafe Honolulu signed by Ian Astbury of The Cult which holds a poignant piece of music history. While visiting Liverpool, the birthplace of The Beatles, Ian Astbury learned of John Lennon’s tragic murder on December 8, 1980.

Visitors can also find John Lennon’s typewritten lyrics for ‘Instant Karma’ in the Vault under the Rock Shop in Mayfair along with a treasure trove of other memorabilia from various musical artists.

Finally, Hard Rock Cafe Piccadilly Circus has the original set of keys to Lennon’s flat at 3 Saville Row along with his gold tone alpha spectacles for visitors to view.

The John Lennon Memorabilia Treasure Hunt coincides with the release of John Lennon ‘Mind Games – The Ultimate Collection’ and Citizen of Nutopia website launch.

The treasure hunt launch aligns with John & Yoko’s new social website citizenofnutopia.com, a map of the world, where fans can sign up, leave peaceful messages, enjoy “Meditation Affirmations” and express their gratitude and admiration for John & Yoko and their core principles of Peace, Love and Truth. Nutopia is an imaginary country created by John Lennon & Yoko Ono in 1973, promoting the ideas of Peace and Love made famous by John’s songs ‘Imagine’ and ‘Mind Games’.

Citizens of Nutopia can earn points and rewards in the Unity by Hard Rock global loyalty program when they visit Hard Rock Cafe London and Hard Rock Cafe Piccadilly Circus to discover precious John Lennon memorabilia tagged with QR codes that when scanned, provide more stories about the artifacts and points on the website.

Additionally, Hard Rock Cafe London and Hard Rock Cafe Piccadilly Circus are offering 20% off food and non-alcoholic beverages to John Lennon fans when they join Citizens of Nutopia.

“Preserving music history is what enriches the Hard Rock travel, dining and gaming experience. We are honoured to display priceless pieces from John Lennon’s musical and inspirational legacy. We have the utmost gratitude to the John Lennon Estate and Universal Music Group for inviting us to participate in this amazing venture. We hope that by learning from Hard Rock’s memorabilia collection, John’s biggest fans can imagine how his artistry and ideals still endure today.” -- Giovanni Taliaferro, Vice President of Memorabilia and Design at Hard Rock International.

For more information and to make bookings, please visit www.hardrockcafe.com/location/london or https://cafe.hardrock.com/piccadilly-circus/ .

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Editors notes

THE ORIGINAL CAFE® HARD ROCK CAFE® LONDON EST.1971 Discover the place known for its authentic dining and world class entertainment when you visit the original Cafe® . Standing proudly on London’s Old Park Lane since 1971, Hard Rock Cafe® London is the founding Cafe® that started the legend that is Hard Rock. Ready to cater for groups and families of all sizes, expect excellence in everything we serve. Walk in and be wowed by walls adorned with authentic, one-of-a-kind memorabilia from decades of rock history, including Hard Rock’s very first piece of memorabilia – the iconic red guitar given to Hard Rock Cafe® London by Eric Clapton.

HARD ROCK CAFE® PICCADILLY CIRCUS EST. 2019 Combining the eclectic vibe of Piccadilly Circus with the rock and roll lifestyle of the Hard Rock Cafe® Brand, Hard Rock Cafe® Piccadilly Circus, as Hard Rock’s Flagship Property, pays tribute to the building’s prestigious heritage and unbeatable West End location. Step in and be captivated by walls adorned with authentic, one-of-a-kind memorabilia from decades of music history, featuring items from British music legends and international starts alike. Hard Rock Cafe® Piccadilly Circus is also home to the world’s largest Rock Shop!