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1. Incorporation of Privacy Policy

1.1 Brave Software Limited trading as Ace Media (Company number 08224589) is committed to ensuring that your privacy is protected and Ace Media is compliant with the Data Protection Act 1998. This privacy policy (‘Privacy Policy’) explains how Ace Media uses the information Ace Media collects about you and the procedures that Ace Media has in place to safeguard your privacy.
1.2 By using Ace Media’ website (‘Website’), purchasing any products (‘Products’) set out in the Website, you consent to Ace Media using the information Ace Media collects about you. If you do not agree with the terms and conditions set out in this Privacy Policy, do not continue to use the Website.
1.3 For the purpose of the Data Protection Act 1998, the data controller is Ace Media.

2. The information Ace Media collects and how Ace Media uses it

2.1 When you visit the Website, join the Website as a registered user, purchase Products offered on the Website, Ace Media may collect information including your name, postal address, e-mail address, telephone number, your Product selection and such other relevant information which Ace Media deems necessary to provide you with the Products and provide maintenance and support services. Where necessary, the information collected is transmitted in a secure manner to third parties to assist Ace Media to provide you with the Products requested by you and to maintain the support services of Ace Media.
2.2 When new features impact on how your information is used, Ace Media will notify via email or onscreen alerts.
2.3 Subject to the terms and conditions of this Privacy Policy, Ace Media protects all personal and financial data from being disclosed to any third parties except when required by law. In addition, Ace Media may use your information to assist in the prevention of unlawful activities e.g. intellectual property infringement, money laundering or activities which threaten Ace Media’s Website or is adverse to your or Ace Media’s interest.
2.4 Ace Media may also use aggregate information and statistics, (but, which will not contain your identifying information) for the purposes of monitoring your usage of the Website in order to help Ace Media develop the Website and the Products offered by Ace Media. Ace Media may provide such aggregate information to third parties.
2.5 Ace Media may collect information which is based upon your behaviour and navigation on the Website. This information allows Ace Media to carry out internal research on the users’ interest, demographics and behaviour so that Ace Media can better understand, and in turn provide better information, products and services to you and other customers or members.
2.6 Ace Media may also wish to provide you with information about special features featured on the Website or any other service or products Ace Media thinks may be of interest to you.
2.7 If you do not wish Ace Media to send you any information set out in Clauses 2.4 to 2.6 above, please send an e-mail to
2.8 Subject to the other provisions of this Privacy Policy and such other provisions specified on the Website, Ace Media will not provide your information to other companies or organisations without your consent.

3. Use of cookies and other information gathering technologies

3.1 Ace Media uses ‘cookies’ and other technologies to collect information on site to assist Ace Media in monitoring Ace Media’s web page flow, promotional effectiveness as well as to promote trust and safety.
3.2 Certain features on the Website are only available if you enable the cookie. Ace Media also uses a cookie to assist it to provide information which is relevant to your interest.
3.3 You are free to decline Ace Media’s cookies although that may impair certain features on the Website.
3.4 You can delete any cookies from your computer – refer to your internet browser’s help files.
3.5 Ace Media may also track certain information through the use of JavaScript code and third party website analytics providers, which may record your clicks, mouse movements, scrolling, anonymized keystrokes, pages visited and content, time on site, browser, operating system, device type (desktop/tablet/phone), screen resolution, visitor type (first time/returning), referrer, anonymized IP address, location (city/country), language, and similar metadata.

4. Protecting your information

4.1 The internet is not a secure medium. However, Ace Media has put in place various security procedures and strict policy rules to safeguard and protect your information from unauthorised and unlawful access and use. These security procedures and policies which are of the highest standards are continuously improved.
4.2 Notwithstanding the above, it should be appreciated that no system is entirely fool-proof and you should be careful when you reveal any confidential information to any third party.

5. Disclosure of your information

5.1 If Ace Media and/or part of its business is sold or integrated with another business, your details may be disclosed to Ace Media’s advisers and any prospective purchasers and their advisers and will be passed on to the new owners of Ace Media.
5.2 Ace Media reserves the right to disclose your data (and you consent to such disclosure) if Ace Media is under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply Ace Media’s Online-Trading Terms and Conditions, Terms of Use for the Website and/or this Privacy Policy, and other agreements; or to protect the rights, property, or safety of Ace Media, Ace Media’s customers or members. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.
5.3 The information we hold on you is, in nearly all cases, entered by yourselves and remains permanently accessible to you via your Website account within the original fields you entered the details. If you do not see any part of your information and wish to, email us with a free disclosure request at

6. Updating or deleting your details

6.1 If any of the information that you have provided to Ace Media changes, for example if you change your e-mail address, name or payment details or if you wish to cancel your membership as a registered user, please contact Ace Media by sending an e-mail to
6.2 When you personally delete your account via the Website all of your data and content is deleted instantly in addition we remove you from our mailing lists within 30 days.
6.3 You can can also request part or all of your details deleted by emailing us at

7. Other Terms

7.1 Owing to the global nature of the Internet infrastructure, the information you provide may be transferred in transit to countries outside the European Economic Area that do not have similar protections in place regarding your data and its use as set out in this Privacy Policy. However, Ace Media has taken the steps outlined above to try to improve the security of your information. By using the Website, you consent to these transfers.
7.2 Ace Media supplies links to other websites. If you click on a link, you are not protected by this Privacy Policy and you are advised to read the privacy policy of the other website as they may differ from this Privacy Policy.
7.3 Ace Media reserves the right to amend this Privacy Policy from time to time as it deems necessary. In such an event, Ace Media will post such changes on the Website.
7.4 Ace Media welcomes your views about the Website and its privacy policy. If you would like to contact Ace Media with any queries or comments please send an e-mail to
7.5 Ace Media utilises APIs to collect data from different services their own privacy policies. For further information please refer to the following links:
Google security settings
Google Privacy policy