Published: 19th August 2026

“Contrast therapy existed long before makeshift ice plunge tubs,” wellness travel specialists reveal

Google searches for “contrast therapy” have jumped 450% in the UK over the past year, while “nervous system reset” is up 400% in the last three months alone - proof that the hot–cold ritual has moved well beyond a fitness fad and is now influencing the way people travel.  Home ice baths…

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