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Published: 12th February 2025
California Prune Board appoints leading winter sports athletes as brand ambassadors
The California Prune Board has joined forces with two high-profile winter sports athletes in its latest European promotional campaign. Italian figure skater Matteo Rizzo and alpine skier Elena Curtoni will showcase the benefits of California Prunes to their respective social media followers…
Published: 20th January 2025
California Prunes enjoy continued success in Asia
The California Prune Board’s multi-channel marketing initiatives continue to drive success for California Prunes globally, underpinned by the provenance, quality, and reliability of supply the U.S. is known for. California-origin prunes are particularly prized by consumers across Asia for their…
Published: 27th November 2024
California Prune Board brings partners closer to the orchards with an innovative virtual reality experience
The natural beauty, vivid colours, and lush warmth of the California Prune orchards are set to move closer than ever to global audiences thanks to a groundbreaking virtual reality (VR) project. The first of its kind in the prune industry and designed to bring to life the innovation and sustainable…
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