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Published: 1st July 2025
How the California Prune Board’s global promotional programs are helping the trade to reach consumers
As concerns grow over the impact processed foods can have on health, natural foods are moving increasingly into the spotlight - and into consumers’ shopping baskets. By using impactful promotional campaigns to highlight the natural and nutritious benefits of California Prunes…
Published: 9th June 2025
California Prune Board highlights daily benefits of prunes for Men’s Health Week
Men’s Health Week takes place this week (9th June to 15th June 2025). To mark it, the California Prune Board is shining a spotlight on the important role just a handful of prunes a day can play in improving men’s health. Prunes contain a range of vitamins, minerals, antioxidants, and fibre…
Published: 31st March 2025
California Prunes and Royal Osteoporosis Society renew ‘bone-friendly’ partnership for fourth year
Leading bone health charity, the Royal Osteoporosis Society (ROS), has teamed up with California Prunes for a fourth successive year. The partnership will continue to highlight the positive effects prunes can have on maintaining healthy bones thanks to their nutritional profile. California Prunes…
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