News
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California Prune Board appoints leading winter sports athletes as brand ambassadors
The California Prune Board has joined forces with two high-profile winter sports athletes in its latest European promotional campaign. Italian figure skater Matteo Rizzo and alpine skier Elena Curtoni will showcase the benefits of California Prunes to their respective social media followers…
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California Prunes enjoy continued success in Asia
The California Prune Board’s multi-channel marketing initiatives continue to drive success for California Prunes globally, underpinned by the provenance, quality, and reliability of supply the U.S. is known for. California-origin prunes are particularly prized by consumers across Asia for their…
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California Prune Board brings partners closer to the orchards with an innovative virtual reality experience
The natural beauty, vivid colours, and lush warmth of the California Prune orchards are set to move closer than ever to global audiences thanks to a groundbreaking virtual reality (VR) project. The first of its kind in the prune industry and designed to bring to life the innovation and sustainable…
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California Prune Board applauds UK Government’s decision to extend 0% tariff suspension on prunes
The UK Government’s decision to extend the import tariff suspension on prunes has been welcomed by the California Prune Board. The announcement was made following the Autumn Budget on 30th October 2024 as part of a raft of extensions affecting UK imports of food. Effective until 30th June…
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National Cholesterol Month: California Prune Board champions role prunes can play in supporting heart health
Cardiovascular disease (CVD) is a leading cause of death and disability, which costs the NHS more than £7 billion a year. With elevated LDL (low-density lipoprotein) or ‘bad’ cholesterol one of the most significant risk factors for CVD, tackling it with a balanced diet could help make a…
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Eating prunes daily may reduce negative bone effects of oral contraceptives in younger women
New research suggests the ‘prune effect’ appears to target a specific bone area most prone to fracture A newly published study among 18- to 25-year-old women shows that eating about a serving of prunes daily for a year may be a safe and inexpensive solution to reduce the risk of bone loss
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Five ways California Prunes can benefit consumer health
Portable, non-perishable and packed full of fibre, prunes have long played a key role in the quest for a healthy, balanced diet. And, as prunes go, California Prunes are particularly revered for their size, consistency and concentrated sweetness. Now the California Prune Board has shared five…
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How California Prunes can aid the food industry’s sugar reduction aims
The California Prune Board is championing the use of dried fruit by food manufacturers and commercial bakers as a natural alternative to processed sugar. It follows the publication of a University of Southampton study earlier this year which revealed almost one in four children aged 10 and 11 in…
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Two new research studies reinforce Prunes’ role in optimal health
Prunes may help reduce belly fat and the risk for cardiovascular disease while improving gut health, among other health benefits, according to new research Two newly published studies add to an already robust body of clinical research on prunes’ myriad health benefits. The tasty store cupboard…
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California Prunes collaborate with world-class athletes
The California Prune Board (CPB) has joined forces with a trio of leading Italian athletes as part of an EU and UK-wide social media campaign to highlight the nutritional benefits of prunes. World champion swimmer Simona Quadarella, who won two golds at this year’s World Aquatics…
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UK lifts tariff on California Prune juice
The California Prune Board (CPB) has welcomed UK Government’s decision to suspend the UK import tariff on prune juice and prune juice concentrate. The announcement follows an application led by the CPB through the Nut & Dried Fruit Trade Association (NDFTA), on behalf of its UK trade members.…
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California Prunes and the Royal Osteoporosis Society renew collaboration for a third year
California Prunes and the Royal Osteoporosis Society (ROS) have once again joined forces to promote the positive effects prunes can have on skeletal health. The ROS is the UK’s largest national charity dedicated to improving bone health and beating osteoporosis. The charity equips people with…
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New study adds to the research connecting prunes and healthier bones
As women age, their bones can lose density and strength, but studies are showing how eating prunes every day may help make a difference. A newly published study in Osteoporosis International shows that postmenopausal women who ate prunes daily for a year preserved certain measures of bone…
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How California Prune growers are blending innovative technologies and heritage practices to produce quality fruit
As the world’s largest producer of prunes, California is internationally renowned for its leading agricultural practices and food safety standards. Now, with advances in technology, California Prune growers are exploring data, pioneering techniques and processing efficiencies that will help the…
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New study explores ways to reduce inflammation and preserve bone health with prunes
Findings show non-pharmacological approaches may be beneficial for postmenopausal women A new study published in The Journal of Nutrition shows daily consumption of prunes may reduce inflammation markers connected to bone signalling pathways and reduce the effects of bone loss among postmenopausal
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California Prune Board seeks to attract health-conscious consumers in South Korea marketing push
The California Prune Board (CPB) has launched a major promotional push in South Korea as part of multi-channel marketing efforts to highlight the nutritional and taste benefits of California Prunes. The campaign forms part of the CPB’s global awareness strategy to target new and younger…
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California Prunes boosted by UK brand ambassadors
The popularity of California Prunes amongst UK consumers and healthcare professionals is set to be boosted by renewed campaigns with renowned nutritionist Jo Travers and leading chef and author Peter Sidwell. Both brand ambassadors are long-term advocates of the health benefits and versatility of…
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National Cholesterol Month: how a handful of California prunes can help improve cholesterol levels
October marks National Cholesterol Month, which seeks to raise awareness of the dangers associated with high cholesterol, and the importance of maintaining healthy levels. According to the NHS, too much cholesterol can lead to heart disease or a stroke. With prunes highlighted by charity Heart UK…
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California Prune Board reinforces its commitment to sustainability
As this year’s harvest comes to an end, California’s prune growers remain committed to embedding and sharing sustainable practices across the state’s orchards. It follows the announcement that the California Prune Board, which represents prune growers and handlers, has joined the U.S.
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California Prunes add sunshine to Peter Sidwell’s summer dishes
California Prune Board ambassador Peter Sidwell has unveiled a host of recipes to inject some much-needed Californian sunshine into the UK summer. Chef, TV presenter, and author Peter has been exploring the versatility of prunes in a range of delicious dishes, from a sweet summer Pad Thai with…
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Excellent sizes expected for California Prunes
California experienced favourable weather during prune bloom and growers are observing good sizes on fruit set. While production looks promising, supplies are expected to be tight again this season with an estimated 75,000 short tons (68,000 MT) in volume for the 2023 prune crop year according to…
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Men’s Health Week 2023: California Prune Board highlights how bone health affects men
Osteoporosis is often thought of as a disease that only affects women. Yet, according to statistics from the Royal Osteoporosis Society, one in five men over 50 will suffer from fractures as a result of osteoporosis. Now the California Prune Board (CPB) is using Men’s Health Week (12th to…
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California Prunes help fuel leading Italian athletes to success
Elite Italian athletes Gabriele Detti, Elena Bertocchi, and Simone Giannelli have just wrapped up a promotional campaign championing the nutritional and versatile benefits of California Prunes, which play an active role in preparation for their respective training and sporting events. The link up…
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California Prunes and the Royal Osteoporosis Society renew successful partnership
California Prunes and the Royal Osteoporosis Society (ROS) have renewed their partnership for a second year, following the charity’s continued recognition of the positive effects prunes can have on maintaining healthy bones. The ROS is the UK’s leading charity dedicated to improving bone…
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Big in Japan: California Prune Board to build on popularity of prunes
The California Prune Board (CPB) has launched a fresh multi-channel marketing strategy in Japan, showcasing the versatility, taste, and nutritional benefits of California Prunes. Japan is California Prunes’ largest export market, with the Board having actively promoted its premium produce in the…
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California Prunes offer bone boost for vegetarians and vegans
As the trend towards veganism and vegetarianism continues to grow, California Prunes brand ambassador and professional nutritionist Jo Travers is encouraging those switching to a plant-based diet not to miss out on nutrients important for overall health. It follows a study published last summer…
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California Prune Board ambassadors unwrap sweet Christmas treats
California Prune Board’s ambassadors, Peter Sidwell and Stefano Collomb, have unveiled fabulously festive dishes featuring ever versatile and naturally sweet California Prunes. Innovative chef, baker, and TV presenter Peter uses California Prunes in a range of sweet and savoury dishes influenced…
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California Prune Board leverages history, provenance, and research to drive sustainability initiatives
As the world’s leading supplier of prunes, California has led the way in agricultural standards for decades. Now the California Prune Board is seeking to highlight its sustainability initiatives, which support the environment and local communities while futureproofing the industry. California has…
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California Prune Board welcomes 0% tariff announcement on import of prunes
The California Prune Board (CPB) has welcomed the UK Government’s decision to suspend the UK import tariff on dried prunes (commodity code: 08132000). Effective from 1 January 2023, the suspension sees the removal of the 8% tariff until at least 31 December 2024. This follows an application led…
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California Prune Board and Royal Osteoporosis Society highlight link between diet and healthy bones
According to statistics from the Royal Osteoporosis Society (ROS), more than three million people in the UK are living with osteoporosis, which weakens bones and can increase the risk of fractures. With prunes high in bone-friendly vitamin K, the California Prune Board has joined forces with the…
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California Prune Board champions ‘California Cuisine’ trend
California cuisine is making waves in the UK and Europe with an influx of chefs, restaurants, and ingredients arriving from the Golden State. It’s a style that is characterised by seasonal and sustainable ingredients, light dishes, and healthy meals and championed by one of the West Coast’s most…
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California Prunes Ambassador Jo Travers highlights how to ‘age well’
29th June 2022 California Prunes Ambassador Jo Travers highlights how to ‘age well’ Government statistics show that the chance of living to 100 will double in the next 50 years[1]. Yet, according to the State of Ageing 2022[2] report, there is a notable decline in those later years being…
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Men’s Health Week: California Prune Board highlights importance of diet for healthy bones
Men’s Health Week takes place from today (13th-19th June 2022), with the California Prune Board (CPB) using the event to shine the spotlight on men’s bone health. According to statistics from the Royal Osteoporosis Society (ROS), 20 percent of men over the age of 50 will break a bone due to…
