Media coverage: MULU
February-April 2023
ME Retail News
International Women’s Day: bridging the digital gender divide in retail - ME Retail News
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58
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58/daypowered by
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1
- Coverage:
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- Editorial:
- Informative
- Tone:
- Positive
Kanessa Muluneh opened plus-size fashion store Mulu online after she saw an opportunity in the market, .
During lockdown Ms Muluneh, who struggled with weight loss, decided to embark on a new fitness regime. It was then when she discovered that many online-only sportswear brands did not cater to her size. Something she was keen to address.
“E-commerce has taught me a lot when it comes to business.
“When I started with my brand, I had zero experience in the fashion industry and e-commerce business.”
To create brand awareness, Ms Muluneh launched a social media campaign.
She also runs educational programmes, so women can learn about the fashion industry.
“The fact that I could reach so many people from all over the world at once with the use of social media broadened my horizons on so many levels.
“Today I am proud to say that my team and I proudly build a large community of women who we connect with on a weekly basis,” she said.
| Domain authority | 10 /100 |
|---|---|
| Domain authority rank | Fair |
| Scope | Regional |
| Market | Business |
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