Impact
A The total number of people/households within the target demographic.
Estimated visitors
Approximately how many different people visit the website each month.
Estimated page views
Approximately how many different pages are viewed each month.
Both of the above numbers can only be estimated. Only the website themselves know the true and exact figure for their visitor traffic but Ace Media are able to provide you with a broad estimate based on internet traffic samples provided by the web authority Alexa. We have a help page with more detail on how we calculate these estimates.
Link/follow count
Illustrates the total number of backlinks to your client's website from the coverage. The 'Follow' count highlights how many of these backlinks are ‘follow’ i.e. the site owner has specifically instructed search engines to pass link equity. Important if you're tracking the digital impact of your campaign on a client's SEO.
Domain authority
In essence, how much credibility the website has and how well it will rank in Google results. This ranking is provided by official web organisation Moz. They combine factors such as a website’s age, visitor volumes and links to it from other important websites (backlinks) to rank a website's influence on Google.
DAR
Domain Authority Ranking according to whether the score is Excellent, Very good, Good or Fair
Facebook shares
How many times this particular page has been shared on Facebook.
Twitter shares
We collect tweets and retweets for the last 7 days
Image count
The quantity of client images featured within the coverage.
