Sample Campaign Report

Sample period Jan - Apr 2018

Use this area to input additional information relating to your campaign. For example:

Status updates

Highlight PR activity

  • Actions undertaken
  • Pipeline
Pieces of coverage
26
11
8
7
Reach
48.8m
25.5m
23m
271.5k
831

Bespoke metric 1

£1.3k

Bespoke metric 2

38

Images

44

Brand mentions

31/11

Links/Follow

Offline coverage

Count of media type Media type Links Reach
2 National radio station - 16.7m
2 Supplement 4 3.4m
2 Regional newspaper 3 2.4m
1 National television programme - 1.6m
3 National newspaper 4 1.1m
1 Consumer magazine 2 289.9k

Online coverage

Count of media type Media type Links/Follow Reach
3 Business website 4/3 15.4m
2 News website 9/7 7.5m
2 Blog 1/- 45.9k
1 Consumer website 4/1 10.9k

Social coverage

Count of media type Media type Links/Follow Reach
3 Youtube - 219.9k
2 Instagram - 29.7k
1 Facebook - 15.3k
1 Twitter - 6.6k

Social media engagement

188

shares

206

reactions

53

comments

299

likes

61

comments

4

pins

259

shares

1

retweets

6

favourites

83.5k

views

2.8k

likes

347

comments

Standout coverage

offilne

The Guardian

165.7k
Circulation
online

WSJ

6.2m
Estimated visitors
online

Blog Name

42.8k
Visitors
offilne

The Daily Telegraph

488.4k
Circulation
offilne

The Times

438.2k
Circulation
offilne

You

2.3m
Total Readership
online

Business Insider

8.9m
Estimated visitors
offilne

BBC Radio Four

11.3m
Listeners