Total coverage - Kanessa Muluneh - to date
April 22, 2025
Adgully.me
Retail reimagined: How social media & AI are transforming e-commerce–Part2
- Impact
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218
- Estimated visitors
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218/daypowered by
- Brand mentions
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3
- Coverage:
- Earned
- Editorial:
- Round-Up
- Tone:
- Positive
“Kanessa Muluneh, Serial Entrepreneur and Founder of MULU, captures the sentiment succinctly: “More than we’d probably like to admit, online influence has become a primary source of validation—and most of the time, we’re being influenced without even realizing it. The Middle East, in particular, has embraced this sales channel in a significant way.'
Opportunities and Growing Pains While larger retailers are making strides, many smaller businesses still find the pace of technological change daunting. “Retailers in the region are slowly adapting, and honestly, it goes at a much slower pace than expected,” notes Kanessa Muluneh. “AI can save so much time and solve real problems, but keeping up can feel overwhelming. That said, if there’s any place ready to adapt fast, it’s the Middle East.”
| Scope | Regional |
|---|---|
| Domain authority | 22 /100 |
| Domain authority rank | Fair |
| Market | Business |
|---|