Total coverage - Kanessa Muluneh - to date
April 22, 2025
online
News & Media
2nd May 2025
Adgully.me
The Middle East’s e-commerce boom: A digital gold rush – Part 1
- Impact
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218
- Estimated visitors
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218/daypowered by
- Brand mentions
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2
- Coverage:
- Earned
- Editorial:
- Round-Up
- Tone:
- Positive
This evolving ecosystem is also opening doors for small businesses and entrepreneurs. Kanessa Muluneh, Serial Entrepreneur and Founder of MULU, emphasizes the democratizing effect of digital platforms: “With the e-commerce industry booming in the Middle East, small businesses now have easier access to markets beyond the region. As logistics companies expand their global reach and online shopping continues to rise, delivering products to Asian and African markets is now simpler than ever.”
"One sales channel is no longer enough. Traditional stores must partner with marketplaces and offer integrated experiences. Online won't replace physical stores, but it's definitely reshaping the dynamics."
| Scope | Regional |
|---|---|
| Domain authority | 22 /100 |
| Domain authority rank | Fair |
| Market | Business |
|---|