Media coverage: MULU

On March 13, 2023, MULU announced the opening of a new office in Dubai as part of its MEA expansion plans. Oh YES, we are here for it!

The fashion brand, formerly known as Kanessa, was previously based in The Netherlands where it began its e-commerce operations in 2018. The brand is sold globally and has been successful in the European and North American markets. MULU has now replanted its roots to Dubai to meet increased demand for plus-size fashion across the Middle East and Africa.

The new office in Dubai offers a strategic location that will help build MULU’s local and regional presence for its on-the-ground operations. MULU has also set up a warehouse that will serve as the regional hub for operations as the brand continues to expand into new markets and meet growing customer demand in the region and Africa. This year, MULU plans to open a retail store in Dubai to further expand its footprint and serve customer needs.