Impact
A quality assessment score that cross-references the relevance of the publication (based upon the audience targeted) with the publication’s reach.
Circulation
The quantity of publication copies printed and distributed.
Readership
The quantity of people who regularly read the publication.
Viewers
The quantity of people watching a broadcast
Listeners
The quantity of people listening to a broadcast
Airtime
The quantity of time provided to a broadcast segment
Community data
Data marked † is unverified and provided by the community of Ace Media subscribers.
Average Hours per Listener
The average length of time that listeners to a station spend with that station. This is calculated by dividing the Weekly Hours by the Weekly Reach.
Total Survey Area
The area within which a station’s audience is measured. This is defined by the station using postcode districts as building blocks.
Share in TSA
The percentage of total listening time accounted for by a station in its Total Survey Area in an average week. This is obtained by dividing the station’s total hours by the All Radio total hours in the station’s TSA.
Weekly Reach
The number of people aged 15+ who tune to a radio station within at least 1 quarter-hour period over the course of a week. Respondents are instructed to fill in a quarter-hour only if they have listened to the station for at least 5 minutes within that quarter-hour. Between 24.00-06.00, listening is recorded in half-hour periods.
