Sample Campaign Report

Impact

A The total number of people/households within the target demographic.

Visitors (aka unique users or unique visits)

How many different people visit the website within the traffic reporting range i.e. /day or /month. Learn more.

Link/follow count

Illustrates the total number of backlinks to your client's website from the coverage. The 'Follow' count highlights how many of these backlinks are ‘follow’ i.e. the site owner has specifically instructed search engines to pass link equity. Important if you're tracking the digital impact of your campaign on a client's SEO.

Domain authority

In essence, how much credibility the website has and how well it will rank in Google results. This ranking is provided by official web organisation Moz. They combine factors such as a website’s age, visitor volumes and links to it from other important websites (backlinks) to rank a website's influence on Google.

DAR

Domain Authority Ranking according to whether the score is Excellent, Very good, Good or Fair

Facebook shares

How many times this particular page has been shared on Facebook.

Twitter shares

We collect tweets and retweets for the last 7 days

Engagement

A tally of the social media engagement e.g. shares, reactions, comments, that have been generated by the coverage achieved.

Market

The market most likely to read/view the media

Scope

The extent of area covered by the media editorially