March 2023 Report

Coverage achieved: 37 pieces

Activity:

• Country Garden blog post re-purposed and sent to press
• Further pitching of the new lifestyle images to key editors
• Bridgman pitched for review opportunities, pushing garden furniture
• Q1 review created and shared with the team ahead of Bridgman strategy day
• Modular furniture press release drafted and distributed
• Research into potential partnerships and local brands ahead of Cheltenham showroom event, Pursue prepared and shared deck detailing suggested activations
• In discussions with The Express over exclusive Royal-inspired content, expert tips sent
• Pitched to national digital teams for exclusive content opportunities
• Sale / Easter promotion pitched to key digital editors
• Pursue in contact with Knight Frank to source Care Home guide

Agency releases:

• Lilac
• New for March
• Living Room Trends
• Easter Decorating Ideas

Expert commentary:

• Ideal Home Online, Country garden comment
• Country Images, Country garden comment
• Ideal Home Online, Narrow Gardens
• Ideal Home Online, Flexible Furniture
• Realtor Online, Garden Trends
• Ideal Home Online, Furniture Covers / Mould & Mildew
• The Express, Royal Interior Tips / Royal Interior Trends

Press feedback:

"Thanks- gorgeous imagery, I'm quite sure we'll be using these xx"

Thea Babington-Stitt, Ideal Home / Country Homes & Interiors

"We’re nearly there with our small-space furniture feature now – we’d love to include these three Bridgman products"

Clare Foggett, The English Garden

"Thanks, this pic might work for a point on flexible seating!"

Sophie Warren Smith, Ideal Home Online

Confirmed forthcoming coverage:

• The Lady, Apr-23
• Enki, Apr-23
• House & Garden Online, Apr-23
• Homes & Gardens Online, Apr-23
• The Express Online, Apr-23
• Exceptionally.com, Apr-23
• The English Home, May-23
• Living North, May-23
• House Beautiful, Jun-23
• Country Living, Jun-23
• Woman & Home, Jun-23
• Archant Titles, Jun-23
• Newsquest, Jun-23