August 2023 Report

Coverage achieved: 27

Activity:

• Pursue in conversations with Estila for brand profile opportunities
• Follow ups on Afternoon Tea pitch sent to media
• Sofa buying guide press release drafted and distributed to press
• Further pitching of Bridgman birthday story, Q&A’s secured with both Manufacturing Today and Big Furniture Group
• Questions sent across for Big Furniture Group interview piece
• Priority images for editing sent across to Caron
• Pursue shared amended press release for approval, just waiting for price and edited lifestyle images before sending out
• Proactive pitching to key print editors to find out upcoming themes
• In discussion with The Times for AW23 trends feature
• Pursue collated target list for press mail out alongside budget breakdown sheet with suggested items
• Pursue shared feedback from meeting with Good Homes editor
• Interior Designer magazine advertising opportunity shared with the team
• Bridgman awarded Highly Commended for Ludlow at Ideal Home Bedroom Awards - under embargo until 12pm on the 5th of September
• Presented findings and suggestions for the AW mail out
• Feedback shared from Manufacturing Today Magazine, awaiting next steps on this but it looks as though they’d like to revisit later in the year
• Feedback provided to Cesca on previous and recent press feedback

Agency releases:

• Gift guide for gardeners
• How to style with brown
• New for August
• Cinema Rooms
• AW23 Trends Mailer

Expert commentary:

• House Beautiful Online, Dining Rooms
• Saga Exceptional, Coffee Table Styling
• Ideal Home, Green Sofas
• Livingetc, Sunrooms
• Homes & Gardens Online, Living Room Layouts
• House Beautiful Online, Stripes
• Ideal Home, Garden Lighting
• The Daily Mail, Outdoor Bars
• PA Media, Damson
• Homes & Gardens, Colours that go with brown

Press feedback:

"The Bridgman image with the navy sofa looks brilliant and will work perfectly for my feature, thank you!"

Sophie Warren Smith, Freelance, Homes & Gardens, Ideal Home

Confirmed forthcoming coverage:

• Homes & Gardens Online, Sept-23
• LoveProperty, Sept-23
• Time & Leisure, Oct-23
• Ideal Home, Nov-23
• Real Homes, Nov-23
• Big Furniture Group, TBC