November monthly report

Coverage achieved: 2 pieces

Confirmed forthcoming coverage:

Ideal Home online, Dec-22

Livingetc online, Dec-22

Homes & Interiors Scotland, Jan-22

KBB, Jan-23

Country Life, Jan-23

Activity:

• Collated and presented 6 month strategy, competitor analysis and 2023 predicted trends
• Image database management to transfer key imagery over to the Pursue database and label for media usage
• Photography, stylists and location house suggestions collated for review ahead of January shoot
• Active pitching to key media to ensure Bridgman is front of mind
• Targeted key stylists for press loan opportunities
• Drafted and distributed Introducing Bridgman press release
• Followed up on any Press Loft activity for supporting commentary and additional image suggestions
• Sofology press event information sent over from their George Clarke launch dinner
• DFS x Kath Kidston collaboration sent over

Agency releases:

• New client alert - Bridgman
• New for November
• Black Friday
• Colour of the moment, blue

Expert commentary:

• Woman & Home for a cosy living room feature
• Ideal Home for how to style a sofa feature
• Livingetc on sofa trends to avoid next year
• The Independent for the layered lighting feature
• Ideal Home for broken plan feature
• These Three Rooms for styling sofa tips

Press feedback:

"Really nice, congratulations. Can you send through a mix of cut-outs and i'll add it in the next issue."

Catherine Coyle, Homes & Interiors Scotland

"Brilliant, brilliant, brilliant."

Emma Morton Turner, Inside Stylist

"So yes I have heard of them - an upmarket garden furniture brand. They are poss out of the price bracket for metro readers so haven’t used anything recently, but could probably work more for my Homes & Gardens content in the spring/summer? Also the imagery tends to be quite static/colour less which isn’t great for my features."

Lara Sargent, Metro

"Lovely brand. We're ideally looking for more household retailers this year as the list can be a little overwhelming. So probably not this year i'm afraid. Send over some imagery and i'll see if I can put them into the upcoming features elsewhere"

Amy Lockwood, Ideal Home / Livingetc / Real Homes online