September PR Report

Coverage achieved: 21

Activity:

• Pursue researched and finalised item list for press mailer
• Pursue reached out to British Blanket Company for mail out collaboration opportunity
• Brief for letter contents and design drafted and shared with the team
• Target list drafted and approached for mail out
• Pursue distributed sofa buying guide release to key media
• Dining press release on new collections drafted and distributed, follow-ups sent
• Juliet Sear collaboration opportunity presented to the team
• Priority image links sent across for editing
• Big Furniture Group interview questions finalised and shared with Editor
• New lifestyles sent to key editorial contacts for AW23 issues
• Advertising opportunity with the Big Furniture Group presented to the team
• Pursue shared Q3 figures with Caron
• Pursue pitching out Christmas last orders to press

Agency releases:

• Don't move, improve
• Red
• Spare bedrooms
• Christmas
• Autumn garden updates

Expert commentary:

• Saga Exceptional, Arranging a living room
• Ideal Home, Storing garden furniture
• Homes & Gardens, Autumn balcony
• Ideal Home, Garden lighting
• PA Media, Damson
• Ideal Home, Living room lighting

Press feedback:

"Love this shot, it works perfectly for the guest bedroom feature I'm working on. However, I've noticed the image on the website is used for both 3 and 4-seater so can we use the lower price to make this more accessible?"

Laurie Davidson, Freelancer for Good Homes

Confirmed forthcoming coverage:

• Notts Aspect, Nov-23
• Homes & Gardens Online, Nov-23
• Good Homes, Nov-23
• Build It, Dec-23