Orchard Ovens Highlights New Pizza Oven Options for Dealers

Preston-based Orchard Ovens, supplier of Valoriani wood, gas-fired and electric ovens, is looking to expand its dealer network.

With additions to the core range of Valoriani wood-fired commercial ovens in recent years, the business has more to offer to a dealer than ever, all backed with the tremendous reputation of the Valoriani brand.

From the Fornino range, which has become a mobile caterer’s oven of choice, to the much-loved Igloo range of commercial ovens, dealers can be assured that any wood-fired oven they supply to a customer will be of a quality that will not quickly cause them an issue, as its specifier.  The same cannot be said of many other ‘pizza’ ovens.

Those dealers wanting to supply a gas-fired oven to their customers can also offer the Verace, the first gas-fired oven ever verified for its ability to cook real Neapolitan pizza, following stringent taste tests by the Associazione Vera Pizza Napoletana, in Naples.

A gas-fired Fornino is also available for those mobile caterers preferring to cook pizza in a gas-fuelled oven.  Furthermore, since Orchard Ovens last dealt heavily with the dealer market, a gas-fired rotating wood-fired oven – the Rotativo – has also joined the range with a rotating floor, that takes away the need for manual pizza turning, and a superb 10-burner Spitfire gas device. With superb insulation, caterers are generating 30% reductions in energy with this oven.

For economy, some customers might prefer to utilise ‘cleaner’ electricity and that is now possible through the Valoriani commercial electric oven, the Maximo.  This electric oven’s baking ability is on a par with that of any wood-fired oven and it comes with a signature Valoriani ‘cotto clay’ floor. Opalescent quartz heating elements replicate the wood effect, whilst the patented recycled heat system, the RHS Evolution system, optimises energy usage and creates air flows that maintain the proper level of humidity.  This ensures pizzas retain their flavour and are not dried, as is typically the way with electric ovens.

Orchard Ovens has continually worked with dealers over the past 20 years but does not participate in online quotes platforms, preferring a simpler relationship, direct with the dealer, to ensure the customer has the right oven specification for their requirements.  This is seen as an important part of the company’s customer service and quality control.

Managing director, Andrew Manciocchi, says, “We are inviting dealers to learn more about our ovens and work with us, to supply customers with the finest, artisan-built ovens in the market. Valoriani ovens enjoy an enviable worldwide reputation, built over several generations and for very good reason. They should be the number one choice for any serious caterer. 

“When we review the commercial operations that have chosen Valoriani ovens, we know that their oven has been an integral part of their success and reputation, with several having had to abandon an original choice and move to Valoriani. They have not looked back since.  This is not just our opinion.  We also know that the names behind those top restaurant, mobile catering and pub brands agree.

“So, we would urge dealers to make an enquiry and get their name on a list for a potential open day in the fairly near future, at which we can showcase all of the options available to them and their catering clientele.”

For more information email andrew@orchardovens.co.uk or call 07743 847647.           

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Editors notes

Orchard Ovens is the domestic and commercial pizza oven supplier in the UK of Valoriani, based in Reggello, Tuscany - the manufacturer of Italy's hugely respected Valoriani pizza ovens, known as the Maserati of pizza ovens and the kings of clay. These ovens are made from superb refractory clay - cotto clay - found in the family's quarry and unique, thanks to having just the right alumina. This allows Valoriani ovens to heat up quickly and retain heat superbly, bring huge advantages to homeowners, as well as restaurant owners, hotels, pubs, mobile caterers, pizzerias, takeaways and more.

Orchard Ovens supplies some of Britain's best-known restaurants and chefs, whilst it is also a specialist creator of outdoor kitchens and wood-fired oven builds for the rich and famous, as well as everyday homeowners wishing to add value to their home and enjoy an outdoor lifestyle to the full.