The Halfway Heroes Are Coming to Bath!
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The Halfway Heroes Are Coming to Bath!
Bath, 20th June – The climate-friendly Halfway Heroes are coming to Bath on Friday 20th June, giving away hundreds of FREE plant-based burgers as part of the uplifting new campaign.
Spearheaded by vegan charity Viva!, the Halfway Heroes tour is a mission to prove that small changes to what’s on your plate can make a big difference to the planet – and that plant-based food can be downright delicious.
To spread the word, the campaign has created its very own “Most Wanted” burger, and the heroes will be handing out 300 free samples on Old Bond Street from 11:00 – 14:30.
“We’re here to share a solution – but in the end, it’s the food that says it best.” says Rachel, Environmental Campaigner at Viva!. “We want to show the public that swapping just half their meals to plant-based options can have a massive impact on the planet. And we think giving out incredible burgers is a pretty good place to start!”
The Halfway Heroes tour is all about making climate action feel doable, delicious, and even a little bit fun. With superheroes, playful messaging and mouth-watering burgers, the campaign is drawing attention from climate-conscious eaters and curious foodies alike.
If the population of Bath was to go 50% plant-based we could save 73,838,697 kg carbon dioxide equivalent which in perspective is the equivalent to:
- Flying a round-trip from London to New York 49,443 times
- Driving a round trip from Bath to London 1,216,452 times
Event Details:
📍 Where: Old Bond Street, Bath
📅 When: 20th June 11:00-14:30
🍔 What: 300 FREE plant-based “Halfway Hero” burger samples - first come, first served!
The Halfway Heroes campaign encourages meat-eaters to try going 50 per cent plant-based – helping people take the first step toward a greener lifestyle without the pressure to be perfect. By making half your meals plant-based, you can slash your carbon footprint, reduce water use, and make a real difference for the planet.
The outreach tour will visit five major UK cities, with Bath as one of its key stops. Visitors can expect:
- Free samples from top plant-based brands
- Environmental info with zero guilt, all good vibes
- Tips and recipes for trying more plant-based meals
“Whether you're vegan-curious or just burger-hungry, come along and taste what the future of food looks like,” says Rachel.
For more information about the campaign and its tour dates, visit:
Ends
Editors notes
Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. Founded in 1994 by Juliet Gellatley, we have spent 30 years creating a kinder, more sustainable world for humans and animals alike.
