Your browser is out of date. The site may not function correctly. Please update your browser.

Latest news

Published: 4th July 2025

The Halfway Heroes pop up at the Bristol Cenotaph was a resounding success

The Halfway Heroes pop up at the Bristol Cenotaph was a resounding success with over 300 delicious vegan burgers handed out in just a few hours.   Locals came out in full force creating a vibrant and positive atmosphere… from vegan curious students to climate conscious families. The response was…

Read more…

Published: 1st July 2025

Halfway Heroes Tour Serves Hundreds of Free Plant-Based Burgers in Nationwide Climate Action Drive

Halfway Heroes Tour Serves Hundreds of Free Plant-Based Burgers in Nationwide Climate Action Drive A national campaign encouraging people to go 50 per cent plant-based for the planet has successfully wrapped its Halfway Heroes outreach tour after travelling to five UK cities and giving away more

Read more…

Published: 17th June 2025

New Campaign Encourages People to Become “Halfway Heroes” by Going 50 per cent Plant-based for the Planet

New Campaign Encourages People to Become “Halfway Heroes” by Going 50 per cent Plant-based for the Planet Light-hearted, uplifting initiative empowers the public to take climate action - one delicious meal at a time A bold new environment-focused campaign has launched and is encouraging

Read more…


Lookbooks


Asset bank

For any additional information from Viva!:

+44 7970 732668
info@mad-promotions.com