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Published: 10th September 2025
Viva!’s New A Very Vegan Christmas Mini Cookbook The Ultimate Guide to a Magical Festive Feast!
Get ready to make this holiday season unforgettable with A Very Vegan Christmas – The Complete Mini Cookbook for a Magical Festive Feast, available now, exclusively on the Viva! shop. Whether you’re hosting a family gathering or preparing an intimate dinner, this new mini cookbook is set to…
Published: 23rd July 2025
The ‘Dairy is Scary’ Tour Builds On The Momentum Of Viva!’s Recent Cinema Ad Campaign.
July 2025: This summer, leading UK vegan charity Viva! embarks on a nationwide campaign, offering free dairy-free ice cream to showcase the deliciousness of plant-based foods. Dubbed the ‘Dairy is Scary’ Tour, this bold nationwide campaign combines the power of cold treats and cold, hard truth…
Published: 16th July 2025
ASA Bans Vegan Dairy is Scary Cinema Advert
ASA Bans Vegan Dairy is Scary Cinema Advert Charity outraged as ASA ignores their own experts A powerful cinema advert created by the UK’s leading vegan charity, Viva!, has been banned by the Advertising Standards Authority (ASA) following a small number of complaints – despite their own…
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