BRITISH WATCH BRANDS SEKONDA AND ACCURIST LAUNCH BIGGEST EVER BLACK FRIDAY SALE

25% off entire Sekonda collection and 20% off entire Accurist collection for Black Friday only

Leading British watch brands Sekonda and Accurist are offering Black Friday discounts off their entire collections in the Black Friday sale – marking the first and only time this year that every single watch in each brand’s range is discounted simultaneously. Accurist is offering a 20% discount and Sekonda a huge 25% off every watch on the website with Sekonda also offering up to 50% off a number of selected watches in the range. 

The unprecedented sale comes as British consumers are increasingly turning to affordable and design-led luxury watches, with Sekonda’s sales up 10% over the last twelve months. From viral TikTok trends to the resurgence of classic analogue timepieces amongst Gen Z, watches have become a desirable fashion accessory. Sekonda's bestselling Monica collection has become a social media sensation, whilst the brand's new octagonal shaped ‘Octaire’ range taps into one of 2025's hottest watch face trend, available in Pantone's Colour of the Year, ‘Mocha Mousse’.

The Sekonda Black Friday sale highlights include 25% off their best sellers and new collections including:

The new Women's Octaire Collection – On-trend octagonal case with stone-set bezel in four colourways including pantone’s colour of the year ‘Mocha Mousse’. Now £37.49 (RRP £49.99)

The viral Monica Collection – Rectangle case watches in over 10 elegant styles. Now from £41.24 (RRP £54.99)

The new Men's Octaire Collection – Including the Sports-Luxe model, this stylish watch features 40mm octagonal case, luminous hands, water resistant to 50m. Now from £33.74 (RRP £49.99)

The Sekonda Smart Watch range - From the beginner’s smart watch the Sekonda Track with its rectangular touchscreen and 100+ customisable dials (now £33.74, RRP £44.99) to the popular Hybrid collection blending traditional analogue faces with hidden smart displays (now £59.99, RRP £79.99). Full health tracking, multiple sports modes, and a fraction of the price of designer alternatives.

The Accurist Black Friday sale is 20% off the entire range online including best sellers:

Rectangle Ladies Watch: The Rectangle’s iconic case shape was re-designed from the 1970's Accurist archives. The beautiful watch features a solid stainless steel rectangular case and an art deco inspired sunburst Guilloché pattern. Protected by ultra scratch resistant sapphire crystal glass and with interchangeable straps, you can personalise, the rectangle is a perfect premium gift. 

The Origin men’s collection: Inspired by the original 1970’s best-selling model, this 41mm classic watch features a round, stainless steel case. It’s available in a range of colours and straps, enclosed by ultra scratch resistant sapphire crystal glass.

The Black Friday sales runs from 00:00 26th November to 23.59 on 1st December for both at www.sekonda.com and www.accurist.com

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Editors notes

Notes to Editors:

For further information, images or samples, contact Paula Joof: paula@clickcommunicate.com

About Time Products

Time Products is a British watch business and home to leading British heritage watch brands Sekonda, Accurist, and Limit. SEKONDA has been the UK's best-selling watch brand for 30 consecutive years and is the #1 brand in travel retail, offering high-quality, fashionable timepieces at outstanding value for money across men's, women's, and smartwatch collections. Accurist, established in 1946, acquired by Time Products in 2014, is a classic British watch brand known for beautiful timepieces and accessible luxury positioning, while Limit, founded in 1912 and acquired by Time Products in 1963, is the number 4 by volume British watch brand and provides stylish entry-level watches without compromising quality. Time Products combines British heritage with modern innovation, serving customers through major UK retailers, international markets, and a growing digital presence that continues to make quality timekeeping accessible to all.