Latest news
Published: 3rd November 2026
SEKONDA LAUNCHES BLACK FRIDAY DETAILS TO RUN ALL NOVEMBER
Sekonda’s Black Friday deals from 20% to 50% on Sekonda’s best-sellers Looking for the great deals for Black Friday on analogue and smart watches and the new Sekonda smart ring? Sekonda is offering some of its best Black Friday deals ever with offers running throughout all of November, making…
Published: 14th August 2026
Sekonda. Unwraps. Christmas This year’s must-have watches to make every gift count (embargoed until 1 September)
From stocking fillers to show-stopping gifts under the tree, Sekonda has Christmas all wrapped up. Discover the latest fashion-forward timepieces - from elegant gold finishes to timeless rectangular designs and all at prices your purse will love. vintage. polished. classic Steeped in vintage…
Published: 23rd July 2026
Embargoed until 1st September 2026: Sekonda unveils its AW26 collection inspired by the season’s biggest watch trends
AW26. drops. 1st September. seasonal. coded. colours. Rich chocolate browns, deep teal, polished metals and jewellery inspired silhouettes define Sekonda’s AW26 collection, launching on 1 September 2026. Spanning women’s, men’s and smartwatch ranges, the collection embraces the season’s key…
Published: 18th March 2026
CELEBRATE THE FATHER FIGURES IN YOUR LIFE WITH SEKONDA'S FATHER'S DAY WATCH EDIT
This Father's Day, celebrate the father figures in your life who deserve recognition — dads, grandads, stepdads, and the men who show up when it matters most. Sekonda’s new 2026 Father’s Day watch edit offers a range of stylish yet affordable timepieces that your father figure will wear for…
Published: 10th March 2026
SEKONDA LAUNCHES ITS NEW SPRING/SUMMER 2026 COLLECTION
British watch brand Sekonda has unveiled its Spring/Summer 26 Collection which is defined by elevated design, modern simplicity and everyday luxury at affordable prices. Sekonda’s new Spring/Summer 2026 collection embraces the “quiet luxury” movement that has dominated recent global fashion…
Published: 28th October 2025
BRITISH WATCH BRANDS SEKONDA AND ACCURIST LAUNCH BIGGEST EVER BLACK FRIDAY SALE
25% off entire Sekonda collection and 20% off entire Accurist collection for Black Friday only Leading British watch brands Sekonda and Accurist are offering Black Friday discounts off their entire collections in the Black Friday sale – marking the first and only time this year that every
