Embargoed until 1st September 2026: Sekonda unveils its AW26 collection inspired by the season’s biggest watch trends

AW26. drops. 1st September.

seasonal. coded. colours.

Rich chocolate browns, deep teal, polished metals and jewellery inspired silhouettes define Sekonda’s AW26 collection, launching on 1 September 2026. Spanning women’s, men’s and smartwatch ranges, the collection embraces the season’s key accessory trends, from refined sport luxe styling and statement rectangular cases to elevated everyday classics and fashion led colour palettes.

Designed to complement modern wardrobes, the AW26 collection brings together timeless design with contemporary detailing, offering versatile watches that transition effortlessly from work to weekends and occasion dressing. With accessible price points across every collection, Sekonda continues to make trend-led design attainable without compromising on style.

The Sekonda AW26 Women’s Collection

The Bellamy

elegant. and. refined.

Following its success in SS26, the Bellamy collection returns for AW26 with a new silver colourway. Available with either a semi-bangle bracelet (£54.99) or a black leather strap (£49.99), the collection also introduces stone-set gift set options from £64.99. With jewellery inspired styling continuing to dominate accessories this season, Bellamy offers an elegant everyday option with subtle sparkle.

The Beaumont

classic. added. sparkle.

Classic styling is refreshed through refined detailing in the Beaumont collection. Featuring a stone-set bezel, black Roman numerals and striking blue hands, the collection pairs timeless design with contemporary elegance. Available with either a navy leather strap (£54.99) or brown leather strap (£59.99).

The Octaire

refined. sports. luxury.

Sport luxe continues to influence accessories for AW26 and the Octaire collection reflects the trend with two new colourways in deep teal and rich chocolate brown. Finished with a brushed gold-plated bezel, coordinating sunray dial and luminous hands, Octaire blends everyday practicality with elevated styling. Priced at £54.99.

The Sekonda AW26 Men’s Collection

The Clement Grand

bigger. the. better.

Rectangular watches continue to dominate contemporary watch design, and the new Clement Grand builds on the trend with a confident larger case. A guilloché-textured dial, Roman numerals and signature blue hands bring timeless detailing to a modern silhouette. Available with either a black leather strap (£49.99) or stainless-steel bracelet (£54.99).

The Circuit Collection

refined. sporty. design.

Combining technical functionality with contemporary styling, the Circuit chronograph features a sunray dial, tachymeter bezel, date display and 50m water resistance. Available in either a gold stainless-steel bracelet with contrasting black bezel and gold dial, or a navy silicone strap with a rose gold-plated bezel and matching navy dial. Both styles are priced at £89.99.

The Titan Collection

rugged. yet. refined.

Industrial inspired detailing continues to influence men’s accessories, with the Titan featuring a silver sandblasted bezel, exposed screw detailing and a textured dial. Finished with a coordinating rubber strap, it delivers a sporty aesthetic with a refined finish. Priced at £74.99.

Sekonda’s Smartwatch Collection Continues to Grow

The Lux Smart Collection

make. everyday. smarter.

As consumers continue to seek wearable technology that complements their personal style, Sekonda expands its smartwatch offering with two new additions. The Active Lux embraces classic analogue inspired styling with silver or black stainless steel bracelet options (£69.99), while the Motion Lux offers a sleek contemporary smartwatch design with everyday smart functionality for £59.99.

“For AW26, we wanted to build on the collections our customers already love while introducing the colours, finishes and silhouettes we’re seeing across fashion this season. Rich earthy tones, jewellery inspired details and contemporary sports styling have influenced the collection throughout, creating watches that feel current yet timeless. Whether customers are looking for an elegant everyday piece, a statement design or a smartwatch that complements their personal style, this collection offers something for every occasion.” comments Pete Ogley, CEO at Sekonda

The Sekonda AW26 collection will be available from 1 September 2026 at www.sekonda.com and selected retailers nationwide.

Ends

Editors notes

Notes to Editors:

For further information, images or samples, contact Paula Joof or Stephanie Cox: 

paula@clickcommunicate.com | stephanie@clickcommunicate.com

About Sekonda

British watch business SEKONDA has been the UK's best-selling watch brand for 30 

consecutive years and is the #1 brand in travel retail, offering high-quality, fashionable 

timepieces at outstanding value for money across men's, women's, and smartwatch collections. Sekonda combines British heritage with modern innovation, serving customers 

through major UK retailers, international markets, and a growing digital presence that 

continues to make quality timekeeping accessible to all.