SEKONDA LAUNCHES ITS NEW SPRING/SUMMER 2026 COLLECTION

British watch brand Sekonda has unveiled its Spring/Summer 26 Collection which is defined by elevated design, modern simplicity and everyday luxury at affordable prices.

Sekonda’s new Spring/Summer 2026 collection embraces the “quiet luxury” movement that has dominated recent global fashion trends, offering accessible sophistication and elevated design with enduring appeal. The new collection showcases each piece’s refined silhouettes move effortlessly from outfit to occasion, day to night with the range starting at £39.99.

Sekonda’s new SS26 collection includes:

The René Collection

Inspired by understated luxury, Rene is an iconic square design designed for both men and women. Featuring a refined Roman numeral dial and is offered with either a stainless-steel bracelet or a navy leather strap. A true modern classic, Rene delivers refined, high-end style without the price tag. (RRP £54.99 - £64.99)

The Bellamy Collection

The stunning new Bellamy collection blends feminine touches with timeless sophistication. Featuring an elegant oval case with a Roman numeral dial and either a leather strap or a plated stainless-steel semi-bangle. Also available as a stone-set giftset option adding a hint of sparkle to that luxury look for less. (RRP £54.99 - £74.99)

The Colette Stone Collection

Sekonda's best-selling Colette collection returns for SS26 now featuring a sparkling new stone-set case. With its timeless guilloche dial and striking blue hands, its elegant design takes you effortlessly from day to night, in true understated luxury. 

The classic Colette collection is also now available in silver with black leather strap. (RRP £49.99 - £64.99)

The Francis Collection

Our trending "must-have" Francis Collection blends timeless style with a refined, classic look, now featuring an iconic honeycomb dial new for SS26. It's 26mm case with an iconic coin-edge bezel, and a sleek stainless-steel bracelet delivers a high-end effortless style without the high price. (RRP £49.99 - £54.99)

The Margot Collection

Make a bold statement with our 2 new additions to the Margot Collection. Featuring a sparkling, baguette-cut stone bezel and hour markers it's a watch that shines from day to night. Now available in the colour of the year Mocha Mousse and a stylish Gold option (RRP £59.99 - £64.99)

The Octaire Collection

Designed for style-savvy, urban professionals, The Octaire Collection delivers refined, statement style with a sports-luxe edge. Featuring an iconic cushion-shaped case with a brushed bezel, plus a stainless-steel bracelet. These watches offer standout design without the luxury price tag. New for SS26 is a sleek on-trend gold-plated option available in both men’s and women’s, plus a black rubber strap option for women. (RRP £49.99 - £64.99)

Smart, Simple, Stylish

Sekonda continues to offer stylish yet affordable smart watches from a brand consumers can trust. Designed with simple, easy-to-use functionality, these smart watches support health and wellbeing, activity tracking, and connectivity, without compromising on style. Sekonda helps make your everyday smarter.

In 2026 we’re introducing the Active Go and Motion Go smart watches. Simple, streamlined tools designed to help you build better habits whilst on the go. With step, calorie and distance tracking, heart-rate monitoring, sleep tracking, and Bluetooth calling, plus up to a 10-day battery life you have everything you need, right on the wrist. (RRP £49.99 - £59.99)

All watches will be available at www.sekonda.com 

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Editors notes

Notes to Editors:

For further information, images or samples, contact Paula Joof or Stephanie Cox: 

paula@clickcommunicate.com | stephanie@clickcommunicate.com

British watch business SEKONDA has been the UK's best-selling watch brand for 30 

consecutive years and is the #1 brand in travel retail, offering high-quality, fashionable 

timepieces at outstanding value for money across men's, women's, and smartwatch collections. Sekonda combines British heritage with modern innovation, serving customers 

through major UK retailers, international markets, and a growing digital presence that 

continues to make quality timekeeping accessible to all.